NRL Australia Clubs Find Savior in Ryan Kay

Written by:
Alistair Prescott
Published on:
NRL Australia

Breaking NRL Australian sports betting story coming through to Gambling911.com with full details likely Friday.

Ryan Kay, a major force in the Australian sports betting world, and his elite team look to have come up with a sustainable solution to ensure the livelihood's of the NRL clubs, while ensuring that players, clubs, fans and Government coffers all win.

THE trail blazing Gold Coast Titans have revolutionised the way clubs raise revenue and ignited a widespread integrity debate after the shock launch of their own online sports betting agency last October.

The cutting-edge innovation floored many NRL heavyweights and the nation's biggest corporate bookmakers in a venture that will see revenue, normally gained from poker machines in leagues clubs, pocketed via a computer screen.

The launch of Titansbet.com.au makes the Titans the first ever professional sporting organisation in Australia and the only club in the NRL to have entered into the Northern Territory's growing corporate bookmaking market, which is expected to turnover more than $4 billion this financial year.

Titansbet.com.au is operating as a joint venture company with one of Australia's largest bookmakers, Betezy.

Ryan Kay is General Manager for Betezy and said this past fall, the launch of Titansbet.com.au was an innovative concept for both parties.

"This is the first white label service of its type in Australian sport and it's a very exciting new venture,'' said Kay.

"The whole website and white label is licensed by Betezy, which is a licensed bookmaker in the Northern Territory.

"Clients will be able to bet with Titansbet.com.au 24 hours, 7 days a week online and on the telephone and it'll be just like their own personal account with one of Australia's leading operators.

"We see it being a major contributor of revenue for the Titans. It means that clients and loyal fans can basically bet with the Titans and the money goes back to the club and to the community.

"We see it as a win-win for everyone.''

Betting on the National Rugby League is an Australian pastime. 

Alistair Prescott, Gambling911.com


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