Bookie Beat Down: The Houston Cougars

The Houston Cougars continue to roll in the ACC West with an 8-0 record.  For the bookies, there is little relief when it comes to the spread with the Cougars 6-2 Against The Spread (ATS).

If you’re a Houston area bookie taking action on the home town College Football team, odds are you’ve been losing your shirt without the assistance of an offshore Pay Per Head.  These PPH businesses help reduce losses through the offering of live in-play wagering, proposition bets and online casinos that are very “house-friendly”.  The best of the Pay Per Head firms also offer player management software that helps track player trends, sharp action and adjusts lines accordingly.

“With the Cougars going 25-10-1 Against The Spread in their last 36 games overall, there is a need for locals to utilize the outside management of a Pay Per Head,” notes Aaron Goldstein of Gambling911.com.  “It’s no different than the owner of a hotel incorporating a management company to oversee the daily functions of their property.”

"Unbelievably impressed," Houston coach Tom Herman said of the Cougars defense following their Week 9 win over Vanderbilt. "Four turnovers and a shutout. There's a lot to be impressed with. That's a pretty good day at the office."

It became only the fourth time Houston has reached 8-0 in school history. 

The local Houston bookies were seeing only some relief from the Texans 2-5 record Against The Spread coming into Week 9.  The Texas Longhorns were also losing Against The Spread while Texas A&M, another Houston area stronghold, was at .500 ATS despite their 6-2 record Straight Up.

- Dan Shapiro, Gambling911.com