Why Encrypted Messaging Is Important For Your Sportsbook Business

Written by:
C Costigan
Published on:
Aug/30/2018

Encrypted messaging, also called secure messaging, provides end-to-end encryption for user-to-user text messaging.

Online bookies must use encrypted messaging.

Remember, PayPerHead.com offers encrypted agent-to-agent online messaging with both plans they offer. They know the importance of encrypted messaging, and they know how to keep their pay per head agents secure.

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Why Is Encrypted Messaging Important to Bookies?

There are plenty benefits to encrypted messaging, we all know how easy it is to access information in the online world these days. Online bookies need to be extra careful with their sportsbooks and their privacy.

Although companies, such as PayPerHead.com offer encrypted messaging, it’s also best practice for agents to use encrypted text messages too.

There are four main reasons why encrypted messaging is so important to pay per head agents.

1. Prevent prying eyes

By using encrypted messaging, you prevent people from monitoring your messages.

Pay per head agents should want to keep text messages to subagents and players private. Encrypted messaging allows you to keep those messages private.

2. Professionalism requires encrypted messaging

Professionalism requires that you encrypt your text messages. No player wants to work with a bookie who doesn’t encrypt text messages.

Just like you, your players don’t want their business out there in the open. By using encrypted messaging you maintain your status as a professional online sportsbook operator.

3. Not all messages are meant for all players

It makes sense to send some text messages to multiple players. Often, though, messages that a pay per head agent like you texts to a player is meant only for that player.

This could be especially true if you wish to promote a specific wager to a single player.

Great customer service is letting a Broncos bettor know you’ve changed the odds on the Broncos’ game. An example of bad customer service is bothering every player with this information.

4. Anonymity is best

Although the Supreme Court said that states can allow sports betting, anonymity remains a priority.

Players don’t like it when you don’t protect their information, when you don’t keep them anonymous. It only takes one mistake for your reputation to suffer.

By using encrypted messaging, you can ensure that players remain anonymous from other players as well as any prying eyes. Always maintain anonymity for your players.

Again, once you’ve made a mistake, once an individual steal a message only meant for a single recipient, your reputation could suffer.

Reputation is everything in the online sportsbook industry. Because you’re an individual sportsbook operator, maintaining your reputation means even more than it does for big online sportsbooks.

Most likely you’re already using an encrypted messaging system. Some examples of encrypted messaging apps are: Signal, Silent Phone, Telegram Messenger, and Cypher.

Check out Tom’s Guide for more details. 

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