..

US Sports Betting Affiliates May Soon Be Dealing With UK-Like Compliance Mandates

Written by:
Aaron Goldstein
Published on:
May/15/2019

It's deja vu for those online gambling affiliates entering the newly legalized US sports betting market as The American Gaming Association (AGA) released a set of set of guidelines for advertising entitled “Responsible Marketing Code for Sports Wagering”.


*No hidden fees.  Everything for $5 per player
*Why settle for just 35% of the profits when you can receive better than 90% owning outright?
*Fully customized website for your players
*Full control
*Accepts Amazon Cards, Gift cards, Bitcoin
*Open an account in less than a minute
*2 Week Free Trial
*Hundreds of leagues, live betting - 99.9% uptime
*Mobile platform available
*Live dealer casino
*Mandarin Chinese, 日本人の, 한국, Fillipino, việt
Click here to visit PricePerPlayer.com

It's bad enough affililates operating in states such as New Jersey and Pennsylvania must go through a rigorous application process for licensing, now they will risk being booted from affiliate programs for failing to adhere to stringent ad guidelines.

In the UK this approach has proved disastrous for many online gambling affiliates.  A few big name betting sites either cut ties with "affiliates for life", forced them to incorporate cookie cutter language in their reviews and even pulled their affiliate program altogether.

Sites like Bet365, for example, required its affiliates to use scripted language for review pages.  This resulted in duplicate content among affiliates and lost SEO rankings.

While the AGA focuses heavily on Internet and social marketing media, it does not delve into television or radio advertising protocols.  The United Kingdom's Advertising Standards Association (ASA) has cracked down on ads marketing gambling as "sexy" or a means of becoming wealthy.

It is unclear whether the industry overall will adapt the AGA's compliance code or some form of it. 

- Aaron Goldstein, Gambling911.com

Gambling News

PointsBet to Partner With Denver Nuggets, Colorado Avalanche, More

Sports Illustrated Gambling has learned exclusively that PointsBet Sportsbook has entered into a multi-year partnership with Kroenke Sports & Entertainment, LLC ("KSE").

New Gambling Law in the Netherlands Explained

New Gambling Law in the Netherlands Explained

From rumors to reality, the law that would legalize online gambling in the Netherlands is finally enacted by the Dutch parliament. The Remote Gambling Decree was presented to the parliament, along with two different letters filled with answers responding to questions that had earlier been raised at the previous parliamentary debates. The major points of discussion were in regards to extending the cooling-off period by six-months and whether or not to prohibit the advertisement of online gambling services. At the end of the day, the cool-off period was extended and the proposed ban on advertising was denied. 

Are Online Casinos Legal in the Netherlands?

Are Online Casinos Legal in the Netherlands?

The much-anticipated new gambling regulation in the Netherlands is changing the scene of online gambling and the gambling industry as a whole. The ministry overseeing the new gambling regulations has announced that the new legislation would transform the Dutch gambling industry. After several years of lurking in the shadows, online casino and gambling vendors are now free to roam and legally promote games to Dutch players. So yeah, online casinos have now been made legal in the Netherlands, but with a lot of rules and guidelines, enough to stifle the joy of the news. 

When is a Sportsbook is Responsible for Their Faulty Lines, Koepka a Liability

When is a Sportsbook is Responsible for Their Faulty Lines, Koepka a Liability

""At what point does a sports book become responsible for their own errors?"

Unmasked Man Removed in Handcuffs From Vegas Casino

Unmasked Man Removed in Handcuffs From Vegas Casino

Video of a gambler in Las Vegas being cuffed by security for refusing to wear a mask in the 4 Queens Casino has surfaced on The Sun website, not to mention headlining the Drudge Report.

Syndicate