Nurture Your Business as a Bookmaker

Written by:
C Costigan
Published on:

The most difficult aspect of starting your own bookie is finding clientele. Any bookie will tell you that their most valuable asset is their player list, as without players, you’re not making money.

*4 weeks free trial
*Starting at $7 per head, 24/7 support
*Pay only for active players
*Live in-play betting on mobile or laptop
*No deposit required - Instant setup
*Live dealer casino or virtual casino
*18 plus years in business serving sports betting public
*70 plus horse tracks
Click here to visit RealBookies

Since new bookies almost always utilize a pay-per-head (PPH) service, you don’t need a huge player list to begin your business. In fact, you could start out with just a few of your friends.

However, when you start understanding the business more, you’re going to want to grow. We’re going to discuss how to start and grow a bookie business throughout the rest of this article.

Ways to Grow Your Bookie Business

    • Word of Mouth: The easiest way to grow your business is through word of mouth. If your first few clients spread the word to their friends, you’ll have people coming up to you asking how they can start betting on sports with you. If you run a good bookie, people will find you.

    • Local Marketing: You don’t want to distribute flyers around your city for everyone to see, but there are numerous ways to grow your bookie locally. Spend some time at sporting events, bars or even colleges/universities and spark up conversations with prospective clients.

    • Online Marketing: Millions of sports fans enjoy wagering on the events they watch. A lot of people spend countless hours on social media and betting websites/forums. Make sure you get your brand in front of prospective clients and let them know what you can offer them.

Continue reading below

Some online marketing methods are completely free, while others may cost money. You shouldn’t be against spending money to make money in this industry. If you can get an advertisement posted to a big betting portal you should. Just make sure you crunch the numbers to determine your ROI.

Apart from marketing your sportsbook, you also need to nurture your business. What I mean when I say that, is ensure the players you already have are happy and find out if they need anything.

Simply staying in contact with your player base is a great way to keep them loyal. They will feel like they matter, which is something the big bookmakers can’t offer due to sheer volume.

You should be somewhat flexible as well when running a bookie. For example, if a regular needs an extra week to get you paid or they want some credit for a couple weeks, you should weigh the pros and cons. Sometimes offering a regular an extra week to pay you will keep your players loyal.

As your growing your business, make sure you available through email/phone. Sometimes a player may need to call you with a question and it’s important to be readily available. If your players are unable to contact you, they’ll likely change to a bookie that is around to provide support.

Growing your player list doesn’t happen overnight. It takes lots of marketing and nurturing. Don’t get discouraged, continue providing the best customer service and you’ll see your numbers grow.

Learn more about Pay Per Head:

  1. Building a Loyal Betting Base With Pay Per Head Bookie Software
  2. How Realbookies Can Help You Set Up A White Label Sportsbook
  3. Understanding Why Pay Per Head Online Bookie Software Works
  4. Ways to Expand Your Current Pay Per Head Bookie Business Model
  5. Multilingual Customer Service Support with Pay Per Head

Business/Financial News

Is It Wise to Start a Bookie Business in the State of Illinois Now That There is Regulation?

Is It Wise to Start a Bookie Business in the State of Illinois Now That There is Regulation?

Local bookmakers in the state of Illinois will survive in the wake of a law passing that permits sports betting even at venues such as Wrigley Field.  It's easy to get started with proprietary Pay Per Head software.

Can I Start an Online Sportsbook From Alabama

You can start your own sportsbook from Alabama.  The US Supreme Court ruled to overturn decades long prohibition this past May. 

Finding an Easy to Navigate Agent Menu for Bookmaking, Sports Betting

Finding a Pay Per Head is easy.  Simply Google the term and a bunch of searches will pop up.  But many of today's most savvy bookmakers and agents will explore much deeper in an effort to find easy to navigate platforms and those that produce extensive reporting. 

The New Trending Crypto | Litecoin

The New Trending Crypto | Litecoin

Cryptocurrency is without doubt the hottest form of currency when it comes to paying for and receiving payouts from online sportsbooks. The beauty of cryptocurrency is the ease of use for both the sender and the receiver.

Ladbrokes Owner's Turkish Dealings Could Block US Entry

Ladbrokes Owner's Turkish Dealings Could Block US Entry

William Hill and Paddy Power continue to carve their way through the US regulated sports betting landscape.  Rival Ladbrokes would love to, but those hopes may now be dashed.