In its weekly extract column, community site Cardrunners have quoted Phil Hellmuth's life ambitions, from his new book "Deal me in". The way he swaggers around Harrah's casino floor, donning a vibrant Ultimate Bet hockey jersey, you could mistake him for Joseph with his technicolor dreamcoat. It seems that being ‘flashy' is part of Hellmuth's genetic makeup - he notes that his 5th greatest ambition in life, at 19, was to ‘Buy a nice car'.

At $24.99 Phil's book is no micro-stakes purchase, and neither is it a New York Times bestseller (another one of Hellmuth's life ‘goals') but it does offer a good range of content. It documents the trials and tribulations of twenty poker players, from veteran Doyle Brunson to young sensation Tom Dwan. Meanwhile, Hellmuth's search for a record 12th bracelet at the 2009 WSOP has so far been fruitless. This may come as a surprise to the man who recently proclaimed on Poker After Dark to be the "greatest Texas Hold'em player in the world".