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Market Watch believes these are the five companies that were flourish within a regulated US sports betting framework, but will they really?
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William Hill (WMH) - They already had a foothold in the United States via land-based sportsbooks throughout Nevada. William Hill established roots in early sports betting states like West Virginia and Mississippi as well as New Jersey, where they sit in the shadow of both FanDuel and Draftkings. William Hill also maintained a presence in Iowa before sports betting became legal there.
Analysts across the board rate Hill overweight, and probably with good reason. Their partnership with Eldorado all but certainly guarantees an expanding presence in the States. As seen below, Eldorado maintains a presence in some states that could embrace sports wagering over the next year, including Missouri, Louisiana, Colorado, Ohio and Florida. They already operate a casino in Indiana, a state which recently legalized this form of gambling, both mobile and retail.
Circus Circus Reno — Reno, Nevada
Eldorado Gaming Scioto Downs — Columbus, Ohio
Eldorado Reno — Reno, Nevada
Eldorado Shreveport — Shreveport, Louisiana
Grand Victoria Casino Elgin — Elgin, Illinois
Isle Casino Hotel Bettendorf — Bettendorf, Iowa
Isle Casino Hotel Black Hawk — Black Hawk, Colorado
Isle Casino Cape Girardeau — Cape Girardeau, Missouri
Isle Casino Hotel Waterloo — Waterloo, Iowa
Isle Casino Racing Pompano Park — Pompano Beach, Florida
Isle of Capri Casino Hotel Boonville — Boonville, Missouri
Isle of Capri Casino Kansas City — Kansas City, Missouri
Isle of Capri Casino Hotel Lake Charles — Lake Charles, Louisiana
Isle of Capri Casino Hotel Lula — Lula, Mississippi
Lady Luck Casino Black Hawk — Black Hawk, Colorado
Lady Luck Casino Caruthersville — Caruthersville, Missouri
Lady Luck Casino Vicksburg — Vicksburg, Mississippi
Lumière Place — St. Louis, Missouri
MontBleu Casino Resort — Stateline, Nevada
Mountaineer Casino Racetrack & Resort — Chester, West Virginia
Silver Legacy Reno — Reno, Nevada
The following properties are operated by the company and leased from Gaming and Leisure Properties:
Belle of Baton Rouge — Baton Rouge, Louisiana
Tropicana Atlantic City — Atlantic City, New Jersey
Tropicana Evansville — Evansville, Indiana
Tropicana Laughlin — Laughlin, Nevada
Trop Casino Greenville — Greenville, Mississippi
It gets better.
Eldorado has purchased Caesar's Entertainment for $17.3b. Caesar’s gives the company further assets in Indiana with Indiana Grand Racing & Casino, plus a host of Harrah’s and Bally’s properties. Maryland, North Carolina, Illinois and even California enter the picture as a result. Caesar's also has additional properties in Louisiana, Missouri and Indiana. One can almost certainly see more lobbying for sports betting in Missouri next year and especially Louisiana, which came close to passing its own state law this year.
GVC (GVC) - GVC owns Ladbrokes in the UK and enjoys a joint venture with casino mega brand MGM.
Flutter Entertainment (FLTR) - You may not know the name but you most certainly know their brands: FanDuel and Paddy Power. FanDuel already has 50% of the market share in New Jersey. But like an NFL team that plays well under the radar, better teams will quickly study what components help deliver wins and, more importantly, what the opponents are doing wrong. William Hill and other dominant players in the sector were blindsided in New Jersey. The odds of this happening in other states seem less likely. Already, FanDuel and Draftkings are barred from entering the lucrative Illinois market for at least two years.
888 (888) - Forging a partnership with both the New York (New Jersey-based) NFL teams will certainly bolster their presence in the Garden States. 888 will count on folks betting with the FanDuel and Draftkings apps to migrate to their site either as a second out or in light of a September deadline to discard their iPhone apps. Apple has set no protocol for allowing gambling on their apps. Few, if any, of the gambling companies conform at this time.
Boyd Gaming (BYD) - Boyd has positioned itself strategically with both MGM and Flutter partnerships.
- Aaron Goldstein, Gambling911.com
