Joe Sebok Joins UltimateBet's Team UB

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Joe Sebok

UltimateBet today announced the signing of respected poker player Joe Sebok to its team of poker professionals. In addition to wearing UltimateBet's signature black and gold in land-based tournament across the globe, Sebok will be a consultant for UltimateBet on matters related to media and operations.

"We are ecstatic to bring Joe onto Team UB," said Paul Leggett, COO of Tokwiro Enterprises. "He will not only serve as a pro player representing the brand, but more importantly will be instrumental in helping us create a poker site for and by poker players. His commitment to the brand was invaluable as he worked closely with me to help begin to bring closure on the details surrounding the cheating investigation from last year. I'll continue to work with him to ensure that we always do everything possible to satisfy the poker community's concerns and will continue to work together to make UB the premier poker site. I couldn't be happier to welcome Joe to the team today".

Joe Sebok has gained industry respect for his founding of, an online poker media outlet that provides poker fans with fresh, innovative and often irreverent content from an insider's perspective. Online poker fans around the world continue to look to Sebok and, where he serves as CEO, for a unique perspective on everything related to land-based and online poker.

The poker professional had been outspoken in ensuring that UltimateBet players were treated with respect as last year's security breach continued to unfold recently. Sebok worked with UltimateBet's new management team to make certain that players weren't left in the dark as the online poker site worked diligently to make things right for the UB community, a role he intends to continue with the team.

In his new role, Sebok will help bridge the gap between the UltimateBet brand and poker players. His in-depth knowledge of the online poker world will undoubtedly raise the bar and make UltimateBet the only place poker players will want to play.

"UB and I first started talking about a possible relationship almost 4 months ago and I made it very clear that I couldn't commit until that point in time when the names associated with the scandal began to be released" said Sebok.  "Paul Leggett has been instrumental in this process and I now feel comfortable and excited about joining the team, as we are heading in such a positive direction.  While this process isn't entirely complete, I consider this to be one of my new responsibilities moving forward and intend to continue working very closely with Paul to ensure it happens.  I am very happy to be joining UB today and look forward to our future."

As a poker pro, Sebok knows what champion poker players are looking for. Just one year after beginning his poker career in 2004, Sebok made two final tables at the 2005 World Series of Poker and won a number of land-based and online poker events.

In just four years, Sebok's lifetime poker winnings of over $1.85 million include impressive first place finishes in the 2006 Mirage Poker Showdown WPT event for $150,165, the 2006 Heavenly Hold'em Championship for $209,060, a 2006 WPT Festa Al Logo Classic event for $267,295, and a 2007 L.A. Poker Classic event for over $96,000.  Most recently, Sebok made a deep run at the 2009 World Series of Poker Main Event, where he eventually finished in 56th place for $108,000.

Online poker players at UltimateBet can employ the online poker site's free UltimateBuddy feature to discover where Joe Sebok is playing under the name joesebok.

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