Online Gambling Conference Might Rethink Strategy

The International Gaming Expo (also known as IGE) has voiced opposition in the past year over another online gambling event, the London Affiliate Conference (LAC) "piggy backing" off its own show.  But as Gambling911.com observed this past week, IGE might now need the LAC, put on by the folks at Casino Affiliate Programs (CAP). 

While IGE is seen as a more stuffy and - some would say expensive - affair, the LAC has gained a reputation for its debauchery and more "network-friendly" appeal, not to mention new relationships were quick to blossom. 

According to Jenni Shuttleworth of Intergame Online, there was another increase in the number of online exhibitors at the exhibition and this year saw IGE incorporated for the first time. The stands remained consistently busy throughout the three days, with companies receiving a high number of quality leads for potential new business.

The market has recently seen operations from a number of amusement companies and land-based casino branch online, Shuttleworth states.

But the industry is already saturated and legality questions remain. 

And some of the information presented at this year's IGE is nothing short of pipe dreams.  In particular, the idea that online gambling may become legalized in the US over the course of the next 18 months. 

Vice president of marketing at racing2day.com, Mark McGuinness, told iNTERGAMINGi that online bingo is likely to be introduced to the market first. "Bingo is seen as a softer form of gambling as opposed to the likes of poker."

Yet there is nothing to substantiate such remarks.

The buzz around this year's London affiliate show increased all the more dramatically, especially as LAC embraces the online poker community, something that IGE seems less inclined to do.  And if you happen to be someone from outside of Europe looking to meet and mingle at IGE, you're pretty much out of luck since you're not already part of the established clique.

It is indeed interesting that so many people this year chose to forego the IGE show and fly into London specifically for LAC.

Jagajeet Chiba, Gambling911.com 

Submitted by Jagajeet Chiba on Mon, 02/01/2010 - 11:03
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Comments

sh*tty writing strikes again

Tue, 02/02/2010 - 22:31 — Guest
I attended both shows and both were extremely well attended, don't know where this hack gets his intel but IGE is and always has been about business first and play later. I don't particularly see the need to boost LAC by trying to down IGE. Two different shows serving two very different commercial purposes.

The Difference

Tue, 02/02/2010 - 22:51 — Guest
One costs a fortune to attend. That would be IGE. The other costs nothing. That would be LAC. You're already getting raped visiting London.

Should Read LAC Now

Tue, 02/02/2010 - 15:35 — C Costigan
We knew CAP was involved. Thanks for the clarification everyone.

London Affiliate Conference (LAC)

Tue, 02/02/2010 - 15:21 — Guest
Except for the error about the name and the fact that iGaming Business runs the event not CAP (though CAP has a partnership with them) I think this article is true. The affiliate conference was the best ever. Awesome turn out, great parties and after after parties that went until 7 or 8 am every night.

Only thing missing was Jenny

Tue, 02/02/2010 - 15:31 — Guest
Only thing missing was Jenny Woo and that transvestite they have working here at G911, Angelo/Sparky. London is f'ing expensive but LAC was worth every penny IMO

Best Event Yet

Tue, 02/02/2010 - 13:51 — Guest
Have to say this was not only the best affiliate event I have been to but the best iGaming event to date - So much new business just sitting there with serious people also in attendance. There could have been more seats and meeting areas but that is small.....Oh and its run by the guys at iGaming Business not Casino Affiliate Programs

I Concur

Mon, 02/01/2010 - 20:16 — Guest
LAC party at Jalous was one of the best I've ever been to bar none.

would that be the LAC -

Mon, 02/01/2010 - 19:54 — Guest
would that be the LAC - London Affiliate Conference you're referring to? Sheesh, and you slag off the Chilli Poker guy for not being a native speaker... those in glass houses....

"...off it's own shown."

Mon, 02/01/2010 - 14:42 — Guest
"The International Gaming Expo (also known as IGE) has voiced opposition in the past year over another online gambling event, the London Casino Conference (LCA) "piggy backing" off its own shown." By the dumb fuck that was giving grammar lessons last week. What a bunch of morons.