Global Betting Brands Dominate in Premier League This Season

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Manchester United and Leicester kick off this season of the English Premier League.

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England's Football league enjoys worldwide dominance including throughout Asia and Africa and now it is going to enjoy wide broadcasting within North America.

The league has embraced bookmakers and gambling firms and this could provide a glimpse of things to come in the States after the high court there ruled sports betting can now be permitted nationwide.


Whereas 20 years ago Premier League sponsorship was dominated by UK and international electronics companies (including the peculiar case of Sanderson Electronics which sponsored two teams), the competition is now dominated by gambling companies.

Back in 1998, not a single Premier League club’s shirt was sponsored by a bookmaker, and the first was not until 2002 when Fulham agreed to promote Betfair.

Since then the casinos and sports betting companies have flocked to football, and the Premier League reached its peak in the 2016/17 season, when 10 out of the 20 teams had a bookmaker or casino’s name featured. This year’s tally of nine does not count Watford sponsor, foreign exchange broker FxPro, although the brand’s services include spread betting on financial markets.

Team Shirt Sponsor Industry
Arsenal Fly Emirates Airline
Bournemouth Gambling
Brighton American Express Finance
Burnley LaBa360 Gambling
Cardiff Tourism Malaysia Travel
Chelsea Yokohoma Tyres Manufacturing
Crystal Palace ManBetX Gambling
Everton SportPesa Gambling
Fulham Dafabet Gambling
Huddersfield OPE Sports Gambling
Leicester King Power Travel retail
Liverpool Standard Chartered Finance
Manchester City Etihad Airline
Manchester United Chevrolet Car
Newcastle United Fun88 Gambling
Southampton Virgin Media Telecom
Tottenham Hotspur AIA Finance
Watford FxPro Finance
West Ham United Betway Gambling
Wolves W88 Gambling

- Alistair Prescott,

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