Trending Report for June 11, 2010

Written by:
Jenny Woo
Published on:

For those of you following our Facebook page, you probably know that over the past 64 hours that this trending report will cover, we have been slammed by traffic coming in for our extensive Joran van der Sloot murder investigation coverage.  Van der Sloot was in Lima, Peru attending the Latin American Poker Tour when he allegedly murdered a young college student there, Stephany Flores.  Major high trafficked websites picked up on the story including Greta Wire, Newser,, StumbledUpon, just to name a few.  In just a few days period, the article "Law of the Donkey Could be Applied to van der Sloot" has become the third most read article on so far this year.

Trending has also been significant for terms related to the van der Sloot investigation such as "Peru Prisons" and "Law of the Donkey" (South American citizen's revenge, including prisoner revenge behind bars). 

Trending for the NBA Finals Game 4 was moderate Wednesday night and dropped off heading into Game Day Thursday.  Trending for the 2010 FIFA World Cup began to get heavy on Wednesday and remained the case throughout Thursday.

US traffic dropped from 73 percent on Tuesday to 65 percent by Thursday.  Canada represented 10 percent of traffic each day of that period while the UK traffic was averaging around 5 percent.  The reason for the US-heavy traffic percentages was a result of the van der Sloot coverage and NBA Finals.

Elsewhere, poker-related terms (not involving van der Sloot) were trending quite well as the World Series of Poker is now in full swing.   

Facebook fans are privy to getting all the late breaking news and learning of upcoming stories that will be appearing soon on the website.

Jenny Woo, Senior International Correspondent 

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