betED launches InPlay Live Betting platform

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Mar/30/2011, one of the leading online destinations for sports betting, poker and casino games has unveiled its new online live betting platform "betED InPlay". With Desktop, Tablet and Smartphone support betED is bringing European-style real-time betting to North America.

For those not familiar with live betting, it provides bettors with the ability to place wagers during a game on the outcome of the whole game, the outcome of a part of the game or an in-game prop. Watching sports, whether it be at home, in a bar or at the stadium, becomes an interactive experience as bettors react to changes in the flow of the game while odds and scoreboards update the user in real time.

Originating in Europe, live betting - also known as in-play or in-running, is becoming increasingly popular with sports bettors worldwide. betED's new live betting platform takes the best aspects from the established European offerings, but has created something unique and tailored for North American sports betting fans.

The live betting offerings of competing North American sportsbooks are limited because they use systems designed for pre-match betting or have to offer odds on generic stats to hide the fact that they can’t offer key game lines in real-time.

betED's platform was built from scratch and was designed specifically for live betting while also taking into account the need for compatibility with not only the user's PC and laptop but with web enabled mobile devices such as the iPad, iPhone, Android and others as well.

With betED InPlay, betting odds and game stats are updated continuously. Bettors see live, constantly updated odds and play-by-play game action - whether it be goals, fouls or penalties - all in real-time. Real-time updates mean fewer rejected bets due line movements - a common complaint with existing North American live betting systems. Bet placement occurs with one click allowing bettors to place wagers more quickly and allowing them to be notified and credited for winning bets while the game is running.

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