US Sports Betting Affiliates May Soon Be Dealing With UK-Like Compliance Mandates

Written by:
Aaron Goldstein
Published on:

It's deja vu for those online gambling affiliates entering the newly legalized US sports betting market as The American Gaming Association (AGA) released a set of set of guidelines for advertising entitled “Responsible Marketing Code for Sports Wagering”.

*No hidden fees.  Everything for $5 per player
*Why settle for just 35% of the profits when you can receive better than 90% owning outright?
*Fully customized website for your players
*Full control
*Accepts Amazon Cards, Gift cards, Bitcoin
*Open an account in less than a minute
*2 Week Free Trial
*Hundreds of leagues, live betting - 99.9% uptime
*Mobile platform available
*Live dealer casino
*Mandarin Chinese, 日本人の, 한국, Fillipino, việt
Click here to visit

It's bad enough affililates operating in states such as New Jersey and Pennsylvania must go through a rigorous application process for licensing, now they will risk being booted from affiliate programs for failing to adhere to stringent ad guidelines.

In the UK this approach has proved disastrous for many online gambling affiliates.  A few big name betting sites either cut ties with "affiliates for life", forced them to incorporate cookie cutter language in their reviews and even pulled their affiliate program altogether.

Sites like Bet365, for example, required its affiliates to use scripted language for review pages.  This resulted in duplicate content among affiliates and lost SEO rankings.

While the AGA focuses heavily on Internet and social marketing media, it does not delve into television or radio advertising protocols.  The United Kingdom's Advertising Standards Association (ASA) has cracked down on ads marketing gambling as "sexy" or a means of becoming wealthy.

It is unclear whether the industry overall will adapt the AGA's compliance code or some form of it. 

- Aaron Goldstein,

Gambling News

Influence of Blockchain on Internet Gambling

Influence of Blockchain on Internet Gambling

Ahead of the highly anticipated first ever segment on the long running CBS news magazine 60 Minutes covering bitcoin, Inside Financial looks at the impact blockchain has had on the gaming sector.

Legalized Sports Betting in the US: The Good the Bad and the Ugly

Legalized Sports Betting in the US: The Good the Bad and the Ugly

John Holden, Assistant Professor at Oklahoma State University, has written a must read paper on the legal sports scene in the United States one year after the US Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA). 

You're Not Welcome: Illinois Bill Seeks to Prevent Entrance by Draftkings, FanDuel

Language in a current version of bill floating around Illinois legislature seeks to keep out US legal sports betting titans FanDuel and Draftkings, both of which have absolutely cornered the NJ market.  The Cook County record suggests there will most certainly be legal repercussions.

Sports Betting Forums: Top Discussions

We tap into the hottest discussions on the sports betting forums and social media.  Hot now: Caesars-ESPN deal not celebrated by all, Bitcoin exchanges and gambling, Illinois sports betting bill keeps out Draftkings, FanDuel?

Current Odds Preakness Stakes, Eurovision 2019

Saturday 11 am EST - Eurovision odds: Netherlands -140, Australia 6/1, Switzerland 8/1, Sweden 16/1, Italy 20/1, Iceland 20/1, Russia 28/1 - Preakness Stakes odds: Improbable +245, War of Will 5/1,  Alwaysmining 8/1, Anothertwistafate +750, Bourbon War 8/1, Owendale 10/1, Win Win Win 17/1