..

US Sports Betting Affiliates May Soon Be Dealing With UK-Like Compliance Mandates

Written by:
Aaron Goldstein
Published on:
May/15/2019

It's deja vu for those online gambling affiliates entering the newly legalized US sports betting market as The American Gaming Association (AGA) released a set of set of guidelines for advertising entitled “Responsible Marketing Code for Sports Wagering”.


*No hidden fees.  Everything for $5 per player
*Why settle for just 35% of the profits when you can receive better than 90% owning outright?
*Fully customized website for your players
*Full control
*Accepts Amazon Cards, Gift cards, Bitcoin
*Open an account in less than a minute
*2 Week Free Trial
*Hundreds of leagues, live betting - 99.9% uptime
*Mobile platform available
*Live dealer casino
*Mandarin Chinese, 日本人の, 한국, Fillipino, việt
Click here to visit PricePerPlayer.com

It's bad enough affililates operating in states such as New Jersey and Pennsylvania must go through a rigorous application process for licensing, now they will risk being booted from affiliate programs for failing to adhere to stringent ad guidelines.

In the UK this approach has proved disastrous for many online gambling affiliates.  A few big name betting sites either cut ties with "affiliates for life", forced them to incorporate cookie cutter language in their reviews and even pulled their affiliate program altogether.

Sites like Bet365, for example, required its affiliates to use scripted language for review pages.  This resulted in duplicate content among affiliates and lost SEO rankings.

While the AGA focuses heavily on Internet and social marketing media, it does not delve into television or radio advertising protocols.  The United Kingdom's Advertising Standards Association (ASA) has cracked down on ads marketing gambling as "sexy" or a means of becoming wealthy.

It is unclear whether the industry overall will adapt the AGA's compliance code or some form of it. 

- Aaron Goldstein, Gambling911.com

Gambling News

How do I Become a Bookie?

How do I Become a Bookie?

Becoming a bookie is easy, you just need to have the proper bankroll in case of a particularly bad stretch of losses.

Where Can I Bet Sports in Indiana?

Where Can I Bet Sports in Indiana?

You will soon be able to bet sports in Indiana, both online and at retail sites.  Here is a list of sportsbooks were you will be able to place wagers.  Offshore sportsbooks are also accessible from Indiana and will look to compete with higher cash bonuses, more attractive lines and more extensive selection of prop bets.

WTF Are We Gonna Do Now?

WTF Are We Gonna Do Now?

It’s the time of year bookies dread. With fewer popular sports and the arrival of summer, many casual sports bettors drift away from betting in favor of family trips and outdoor activities.

Nasdaq to Deliver Matching Engine Technology to the Football Index

Nasdaq to Deliver Matching Engine Technology to the Football Index

Nasdaq Inc. (Nasdaq:NDAQ) announced today it has signed a new agreement with Football Index, where clients can buy and sell shares in professional footballers, and will provide the company with a flexible, cloud-optimized trading engine that offers rich functionality.

Iowa Expects to Have Sports Betting by September

Iowa anticipates having sports betting available to residents and those visiting the state by the start of this upcoming football season, however, those wanting to place bets on the local college teams will only be able to do so with an offshore sportsbook.

Syndicate