Requirements to Become a Successful Bookie

Written by:
Tony Caliente
Published on:

Want to become a bookie?  That's easy.  Becoming a successful bookie?  That's easy too, provided you are using a top-of-the-line Pay Per Head service.


One first needs to be able to acquire players.

Acquiring the right type of players

Ideally, you're going to want to have a bunch of losers and recreational players.  Unfortunately, that's not a reality.

When acquiring players you need to be careful of the following:

  • Giving Out Bonuses – Bookies that give out large bonuses are seen as desperate and will usually go under after just one football season. Large and successful bookmakers never give out large bonuses.  This is because big bonuses attract people looking to take advantage of your generosity.  Furthermore, it attracts sharp bettors that will break the bank.  In addition, even if only 20% of the people are able to cash out their bonuses, it can still become a large amount of money.  Thus, keep your bonuses small and make sure you protect yourself by having limits on them
  • Where you Advertise your Sportsbook – Advertising your sportsbook on popular websites can bring you a lot of players but are they the right ones? Advertising your bookie business on an odds page is great. However, advertising your book on a site or forum that only talks about bonuses is probably not a good idea.

Planning, Motivation and Prioritizing Your Business

No one can just jump into a business without proper planning.  Otherwise, being a success would mean that it is just a matter of luck. Therefore, a bookie needs to plan in stages how he will make his sportsbook a success.

Furthermore, motivation is all part of the planning because the bookie needs to follow through on his plan.

A good bookie needs to be objective.  You will need to have a realistic perspective on players and how the odds should move.  Never make decisions based on your feelings (i.e. fan of a particular team).

The Cost Factor

Cost of the Sportsbook Software – A good sports betting platform will usually cost around $250,000 or more depending on the software you get. In addition, the more features you choose to have, the higher the cost of the software.  The usual cost of a white label sportsbook is a setup fee between $24,000 to $40,000 and a percentage of the monthly revenue.

Cost of Experienced Employees – If you started you operation in Costa Rica, you would pay around $1,200 to $2,000 a month per employee.  If you were in the United States you would pay 3 to 4 times that amount.

You can get around this by utilizing a Pay Per Head solution.

A Sportsbook Pay Per Head solution like PricePerPlayer.com offers is even better because you pay flat fee per player. So instead of paying a large amount of money and/or a commission, you only pay $5 per player every week.

In addition, by using a Bookie PPH, you no longer have to worry about paying employees or maintaining the software. This is why using the PricePerPlayer.com sportsbook pay per head service will help you have a successful bookie operation.

- Tony Caliente, Gambling911.com

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