How to Open an Online Casino in 2023

Written by:
Aaron Goldstein
Published on:

You don't have to be Steve Wynn to own a casino.  Heck, anyone these days can open an online casino, and it is far easier than one might think.  You won't even need much in the way of initial capital. 

How to Open an Online Casino

First is to find a good casino Pay Per Head software. The range of services available will depend on your provider.

The best casinos offer 24/7 customer service, accept credit cards, bank transfers and, yes, even bitcoin and other cryptocurrencies. 

The also offer a wide assortment of games.  In recent years, new titles have capitalized off of today's cultural influences.  Case in point:

deadmau5 is one of today's biggest DJs and, you know when you've made it to the big time when you become a Microgaming title.  

Microgaming is no stranger to licensed slot titles. The developer in 2021 managed to secure the license to create a slot based on world famous EDM producer. The slot is being developed in partnership with Eurostar Studios and it is bound to be a huge hit with any fans of the artist. It is guaranteed to have a world class soundtrack and often gives out as many as 25 free spins to players.  

Not all online casino providers will feature the deadmau5.  This just gives a sense of the type of branded games available for real money play on the market today.

deadmau5 joins forces with all the cool games, mostly online slots, piggybacking off the entertainment sector like Wheel of Fortune and a wealth of Marvel titles.

Our friends at PricePerPlayer offer a casino Pay Per Head software that can be used in conjunction with their primary sportsbook solution or as a standalone.  It is a very cost-effective measure that delivers the same results as creating one's own company, minus the steep costs involved.

From here, you can configure your players profile and provide these individuals access. You can easily set their limits.

Additionally, if you already have your online sportsbook operation running, the data can be linked to your casino for easier integration.

Online casino software is tested to be fair but it is no different than what one will find in a land-based gaming establishment.  The payout odds are very similar and "the house always wins".

Cryptocurrencies all but elminate the need to ever meet face to face with your clients as an operator.  In this sense you act more as an affiliate but get to keep most of the earnings - say 90% or more - compared to the typical 25 to 35 percent.  Your costs are as low as $5 per player per week.  That represents the amount of funds staying with the Pay Per Head provider, around 10% or so.

One thing to keep in mind is that the U.S. regulated sports betting market has turned into a behemoth in recent years but few of these state sanctioned wagering companies can offer an online casino as games of chance for real money are only regulated in a handful of states. The DraftKings and FanDuels of the world mostly have their hands tied as a result of these regs.

Local bookies have the option of offering such real money casino games to their clients anonymously, even in jurisdictions where they are not explicitly licensed.

- Aaron Goldstein,

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