How Do Bookies Get Business?

Written by :

C Costigan

Published on :

22 November, 2020

Bookies get business a number of ways. Below, Gambling911.com examines just a few courtesy of our friends at PricePerPlayer.

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Ask for Referrals – Too many bookies wait for their players to refer them. Instead, bookies need to be proactive. Start sending out emails and messages and give them an incentive to bring you more clients!
Partner with non-competing Businesses – Find a business that do not compete with you and make a deal to advertise one another. For example, a sports handicapping website is a perfect fit where you refer them and they refer you. Typically there are sports handicappers located in every state and every city. Find yourself a regional sports handicapper and forge that reputation. Study the capper first to ensure they have the proper work ethic and skills.
Keep in Touch with Lost Bettors – Even if a player no longer uses your services, it does not mean you should give up on them. Thus, keep in touch with them with follow up emails about special promotions and coming up sporting events.
Write, Write, Write… – People want to know that they are using a known and knowledgeable company to place their bets. Therefore, blog on your website on a regular basis about the sports betting industry and sporting events. Hey, just look at the PricePerPlayer.com website as the perfect example of a blog with freshly generated content.
Guest Blog – Contact other blogs and volunteer to send them blog posts and articles. If they accept, that is free advertisement using their visitors.
Social Media – Keeping an active social media page is a must. This is because your posts will be in searches and it will let bettors know that you are an active sportsbook.
Capture Leads with a Newsletter – The best way to get leads is to offer a free service like a newsletter. As long as your newsletter is full of useful information, people will sign up for it. Thus, you get leads in the process. But be careful here. The European Union has enforced privacy restrictions that have negatively impacted gambling affiliates in a number of countries. Likewise, some newsletter services (Constant Contact being one) prohibit the promotion of gambling.
Have more Gambling Options – The more gambling options you have the more extensive your client base. Therefore, use a Bookie Pay Per Head Provider that offers sports betting, live betting, prop bets, online casino and Racebook.
Excellent Customer Service – Online Sports Betting is a very competitive industry which offers the same service to everyone. However, what can set you apart is having an excellent customer service that is available 24/7!
Have a Quality Sports Betting Platform – There are many sports betting platform on the market but not all are equal. The better and easier your sports betting platform is the more clients you will get!