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Adding Live Betting Options to Your Bookie Business

Written by:
Aaron Goldstein
Published on:
Dec/14/2021

Today's bookie cannot operate without offering live in-play betting options.  These features are only available with a Pay Per Head software solution. 

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Benefits of Live In-Play Betting

  • You to place bets over the course of the event.
  • While this type of impulsive wagering is profitable for the books, they do lose the time advantage that allows for the creation of an opening line and movements brought as a result of action coming in.
  • The human element is often lost during live betting as the books and software providers must rely more heavily on computer algorithms as opposed to in-house experts pouring over critical data.
  • For the bookie, while errors in lines are more likely, bettors overall tend to wager with their heart and this translates into a nice profit for the house.

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- Aaron Goldstein, Gambling911.com

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