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The Cereus Poker Network, which owns both UB.com and Absolute Poker, has been acquired by Blanca Games, Inc. (Blanc), led by e-gaming entrepreneur Stuart Gordon. The terms of the transaction were not immediately disclosed to Gambling911.com.
Blanca’s acquisition of Cereus includes the Network operations, software, the absolutepoker.com brand, and the ub.com brand. Blanca has received authorization from the Kahnawake Gaming Commission (KGC) to complete the acquisition and operate the Cereus Poker Network.
Stuart Gordon, Chief Executive Officer of Blanca Games, said, “The acquisition of Cereus is a significant opportunity for us. Cereus is a major platform of well-managed assets. Over the past few years, it has created new brands, like ub.com, that are extremely well-positioned in the most desirable demographic in our market: players in the 20s and 30s age brackets. From our perspective, we have acquired a large, sophisticated online gaming operation with state-of-the art capabilities, ranging from compliance to business intelligence to online marketing to customer service. We see a tremendous growth opportunity in this deal and beyond, as Blanca seeks additional acquisitions in the market.”
Mr. Gordon further commented, “We are confident that the Cereus Network has found an excellent home in Blanca Games. Over the past several years, Cereus has developed into an outstanding platform, which is poised for significant growth. This transaction will benefit Cereus players and employees alike. We expect no changes in the playing experience on the Cereus sites, except for the improvements that will likely be the long-term result of this transaction.”
In regard to the future of Cereus, Mr. Gordon stated that priorities moving forward will include the continued upgrade in security and improvement of customer service.
“Although we are impressed with many of the new security features on the Network today, security is and will remain our top priority. We’re also pleased with the efficiency and the player-friendly approach of Cereus’s customer service operation, but we will always be seeking to improve in this area.”
Gordon established Blanca Games, Inc. for the purposes, among others, of making acquisitions in the online gaming industry, including the purchase of the Cereus Poker Network. Mr. Gordon is the CEO of Blanca and is a pioneer in the online gaming industry. He is also the founder and operator of bingomania.com and Helix Gaming International, Ltd, which are licensed and regulated both in the jurisdictions of Kahnawake and Antigua. http://blancagames.com/
Tokwiro, the current parent company of the Cereus online poker network, is expected to issue a statement early next week regarding the acquisition.
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Aaron Goldstein, Gambling911.com
