Amazon Enters Social Gaming Fray

Written by:
Aaron Goldstein
Published on:
Aug/07/2012
Amazon Enters Social Gaming Fray

Amazon.com is the latest company to enter the social gaming sector, though no word yet as to whether the online retailer will introduce poker.

For now, Amazon plans to kick off its social gaming with a product line called “Amazon Game Studios” while introducing a Facebook game titled “Living Classics”.

A company statement was released late Monday.

"Amazon Game Studios is exactly what it sounds like: a new team at Amazon that’s focused on creating innovative, fun and well-crafted games," the company said online. "Our first title, 'Living Classics,' is debuting on Facebook today."

“Living Classics” features a family of foxes in animated illustrations from books including "Alice in Wonderland," "The Wizard of Oz" and "King Arthur."

"Players help to reunite the foxes by exploring beautifully illustrated scenes and spotting moving objects," the company said. "You can visit friends, share rewards you’ve earned, rediscover famous stories, and reunite fox families."

The news of Amazon’s foray into social gaming comes within hours of Facebook announced it had entered into the real money online gambling market in the United Kingdom

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- Aaron Goldstein, Gambling911.com

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