Can I Start an Online Sportsbook From Kentucky?

Written by:
Don Shapiro
Published on:

The bookies have had the run of Kentucky, but that will change soon as the commonwealth lawmakers just passed through a bill that will legalize mobile sports betting.  That doesn't mean there still won't be opportunities for the local books.


How to Start Your Online Mobile Sportsbook in Kentucky

For a fee as low as $5 per head (per customer/player) per week, you will get a customized website for your players, 24/7 customer service (online and by phone), full odds service, live in-play wagering, betting on most international sports, full reporting, an online casino, a horse book and much more.  PricePerPlayer is currently running a FREE TRIAL and price per player of just $5 per week.

There are no upfront costs such as the purchase of the software, etc...  Also no need to hire anyone other than the recommended accountant and perhaps an assistant.  Remember, you will be spending most of your time on the beach. 

Is Sports Betting Regulated in Kentucky?

Yes.  Or it will be very soon.

Those 21 and up will be able to bet with state-regulated apps.

For the time being, bookies and the offshores still rule the roost here.

House Bill 551 passed the Kentucky Senate and heads to Governor Andy Beshear for his signature.  The Governor has already said he supported the legislation.

Benefits of Betting With a Local vs. Regulated Sportsbook in Kentucky

There are plenty of state-regulated apps for the Kentucky gambler.  But local bookies provide anonymity, wagering on credit and typically accept customers 18 and up.  They also do not require extensive paperwork.  Pay per head businesses like also provide wagering on many events and options not available at regulated books.  They also feature an online casino and racebook.  Local bookies do not report your winnings to the IRS (you still need to file your taxes).


Never accept customers you have not fully screened beforehand.  You should either be familiar with your customers or they should contain references.  A pay per head has eliminated a number of elements of the bookmaking business once deemed to be illegal such as the operation of a wire room and the settlement of payments/collections via cash.  For example, bets are placed over a secure website with servers outside the United States.  Bets by phone are strongly discouraged

Pay per heads like PricePerPlayer also offer money transactions via Bitcoin and other cryptocurrencies that take place via the website.

Take That Extra Step:

  • Do not take bets over the phone.
  • Avoid taking on customers who reside outside your state.
  • Know your customers and check referrals.
  • Do not engage with individuals involved in any type of criminal activities.
  • Use cryptocurrencies, including Bitcoin Tumblers provided by AcePerHead, for secure anonymous transactions.
  • Keep your customers information private.
  • Always file your taxes.

Today's pay per head businesses are regular sponsors on your favorite search engines so they enjoy maximum exposure, but not all pay per head businesses are the same.  PricePerPlayer is one of the most established in the industry.

Avoid those services that only offer the software for super cheap and nothing else.

Kentucky Team Report (Updated April 1, 2023)

Kentucky Wildcats Basketball - Kansas State's Markquis Nowell scored 23 of his 27 points after halftime, and Kansas State overcame a horrid start from outside by hitting a couple of clutch 3-pointers while topping Kentucky 75-69 in the NCAA second round.

Kentucky Wildcats Football - The Wildcats finished 7-6 in 2022 and earned their seventh straight postseason appearance with a trip to the Music City Bowl.  Liam Coen remains the quarterback but some key transfers could help boost the offense further.  They also return 14 starters for '23.

- Don Shapiro,

Gambling News