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Cryptologic Enters Online Casino Deal With Sportingbet

Written by:

Guest

Published on:

Jun/11/2009

CryptoLogic Limited, a world leader in Internet casino and branded gaming software, has signed a multi-year agreement to provide at least 10 of its most popular online slot games to Sportingbet.com, one of the world's largest online gaming companies. Sportingbet.com is a top online provider of sports betting, casino games and poker, doing business in 22 languages in 30 markets across Europe, Australia, Canada and South America.

The first set of games, both branded and non-branded, are scheduled to go live on Sportingbet.com in the latter part of 2009, with a complete roll-out of the full 10-game suite by the end of the year. The games will be made available through Gaming Technology Solutions plc (GTS), which provides the platform for many of the world's largest Internet gaming sites.

"CryptoLogic's steady stream of signings of the world's largest online gaming brands is part of the continued execution of the business strategy we announced late last year," said Brian Hadfield, CryptoLogic's President and CEO. "With Sportingbet.com on our customer list alongside PartyGaming, 888.com and Betfair, CryptoLogic is very proud to have the confidence of the "big four" international operators. This will mean a superior experience for players, enhanced revenue for our customers and profitability for CryptoLogic shareholders."

Sportingbet.com offers a wide range of products, including an award-winning sportsbook product and casino, poker and virtual games. Sportingbet.com's aim is to provide high-quality gambling and gaming services in an environment that is convenient, entertaining, fair, regulated and secure.

"CryptoLogic is renowned for developing online slot games with the end user experience in mind," said Andrew McIver, Group Chief Executive of Sportingbet.com. "This matches perfectly with Sportingbet.com's commitment to providing its customers with the most exciting and innovative online gaming experience. We look forward to seeing the CryptoLogic games on our site this year -- and in the exciting years to come."

Boasting more than 280 games, CryptoLogic has one of the most comprehensive casino suites on the Internet today, with games featuring some of the world's most famous action and entertainment characters. CryptoLogic has earned rave reviews from industry peers and players alike, and in 2009 earned Gambling Online Magazine's Top Casino Software award for the fourth consecutive year. Based on the votes of players around the world, it is widely considered the industry's top honour.

"Sportingbet.com has the characteristics we look for in a business partner: integrity, a commitment to responsible gaming and a pledge to constantly improve the player experience," added Justin Thouin, CryptoLogic's Vice President.

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