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Tickets for the 'Barbie' movie were selling out all over the country, and bettors began banking on the blondie to bring in the bucks.
SportsBetting.ag created odds for Barbie's opening weekend box office total a few weeks ago, opening the domestic gross at 90 million.
"Our players just kept betting the 'OVER' again and again," Robert Cooper, Odds Manager at SportsBetting.ag, said. "We raised the total to 95 million...then 100...then 105...and they were still betting the 'OVER.' We've gone to 110.5 million, and we're going to take huge loss if this movie rakes in the ticket sales."
Cooper wouldn't disclose exact figures, but said the book will lose "tens of thousands of dollars" if Barbie outpaces ticket projections.
The OVER likely hit long before the stroke of midnight Saturday.
As of Sunday morning, Barbie brought in a historic $155 million-plus opening domestically.
In North America, Barbie scored the biggest domestic start ever for a movie directed by a woman with filmmaker Greta Gerwig apparently up for the task as the movie has seen its audience and critics score hovering around the 90 percent mark on the film aggregator site Rotten Tomatoes.
There were also odds for the Oppenheimer box office, but that projection was about half of what is expected for the world's most famous doll.
Nevertheless, that film performed well. In fact, it is the first time in history that a three-day weekend has seen one movie open to $100 million or more and another to $50 million or more.
Oppenheimer brought in $88.5 million before the weekend was over.
Barbie Opening Box Office Weekend Gross (U.S. only)
OVER/UNDER 110.5 million
Barbie Opening Box Office Weekend Gross (U.S. only)
OVER/UNDER 52.5 million
The Barbie movie is a 2023 American fantasy comedy film directed by Greta Gerwig from a screenplay she wrote with Noah Baumbach. It's been a long time in the making. Development on a film based on the Barbie toy line actually started in September 2009, when it was announced that Mattel had signed a partnership to develop the project with Universal Pictures.
- Jordan Bach, Gambling911.com
