Bordeaux Severs Sponsorship Deal Worth €1.3M a Year With Winamax Over Disparaging Tweets

Written by :

Nagesh Rath

Published on :

25 January, 2022

Bordeaux Severs Sponsorship Deal Worth €1.3M a Year With Winamax Over Disparaging Tweets

French poker site Winamax has been dropped as a sponsor of French football side FC Girondins de Bordeaux after the club decided it had had enough of its partner's nasty tweets.

To be clear, FC Girondins de Bordeaux is not very good. They are 4-8-10 this season.

The sponsorship deal was supposed to run through three years.

Radio network France Bleu discovered that at least 20 disparaging tweets had been posted from the official Winamax Sport Twitter account within a three-month time frame mocking the team's on-field performance.

Following an especially embarassing loss to LOSC Lille three days before Christmas, Winamax Sport tweeted "Girondins de Bordeaux." along with a meme asking for sad stories that only consist of three words.

Girondins de Bordeaux. pic.twitter.com/5UBzn7mWtb
— Winamax Sport (@WinamaxSport) December 26, 2021

Winamax had been paying the football club around €1.3 million a year for the sponsorship deal.

The club's deputy general manager Thomas Jacquemier confirmed, "We are terminating our partnership contract with Winamax, whose communication had dissociated itself from the club through videos or tweets about the last match. We have humour, but here we are not in the spirit of a partnership."

- Nagesh Rath, Gambling911.com

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