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Sports betting has become a popular and mainstream activity, due primarily to its widespread legalization following the United States Supreme Court’s ruling in 2018. It invalidated Nevada’s sole ability to legally offer wagering on sports within the state. Since the ruling, 25 states have passed legislation to allow some types of sportsbooks to operate within their borders.
Of those, 19 have fully implemented the practice, with 12 allowing online wagering. There are another six states at various stages in the implementation process. That leaves the other half of the states that have not yet taken legislative action, and if they do, it will take 18 to 24 month for full implementation. That means that there is a period of at least two years where the current situation will largely remain in place.
Even though only 12 states, with a few more pending, offer online sportsbooks, it’s still enough potential business to justify a substantial increase in the underlying technology. The websites that have been developed by the major sportsbook operators like Caesar’s Entertainment, BetBGM, DraftKings, FanDuel, PointsBet and others are state of the art, offering easy to navigate user interfaces.
The legalization of sports betting also coincides with the popularity of casino gambling, which is also experiencing huge growth, especially in tribal space. Between the two, there is a diminishing stigma attached to all types of wagering, whether it’s state run lotteries, casinos, sportsbooks or horse racing. Leagues and organizations such as the NFL and the PGA Tour are forming relationships with sportsbook operators.
All of this increase in the popularity and decrease in negativity associated with gambling in general and sports betting in particular is very good for independent, local sports betting agents. Even though the opposite might be a natural reaction, with legalized betting in 25 states, just over half of them allow online wagering.
Retail casino locations are not ubiquitous and aren’t necessarily easily accessible to all parts of the state. Even online sites may not offer lines that are tailored to the wagering trends of particular clients. A customer of a major sportsbook operator is simply another number among thousands of bettors. There is still a significant role for bookies to fill in the industry.
The key to success and survival in the very competitive sports betting world for bookies is for them to take advantage of the same technology utilized by the corporate entities. By offering their clients the use of a Pay Per Head (PPH) sportsbook service, the bookie can give them the best of both worlds. They can provide the great personal service only a local bookie can give combined with a state of the art online sportsbook.
The best PPH services give access to all major sports for checking lines and placing wagers. It’s all available online, 24 hours a day and seven days a week. The NFL, NBA, Major League Baseball, NHL, soccer, MMA/UFC, boxing, college sports, golf, tennis and others can all be wagered on through a PPH sportsbook.
All popular wagers are also supported by the service and the bookie can customize each client account to grant or deny access to any of them. Futures, spreads, money lines, over/under, parlays and proposition bets can all be made using the online sportsbook. The cost is fixed, with the bookie only having to pay a flat fee for each client that makes a wager through the service during a week, no matter how many bets they place.
The best way for bookies to get started is to take advantage of Sports Betting Software Free Trials. The providers with the most robust offerings give as much as four weeks of their services without charging a fee. One of the best places to go for more information is www.A1pph.com.
