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Last year, the Supreme Court knocked down a law that forbade states from allowing sports betting. States are now free to allow companies to move in and create sports betting businesses.
On the surface, the decision might seem to hinder the efforts of online bookie agents.
However, the opposite is truer. The movement to sports betting legalization should actually help bookies make more money.
How Legalizing Sports Gambling Helps Agents
There are 4 key takeaways from the potential legalization that’s happening throughout the US
Takes away the veil of illegality
Legalized sports betting takes away that veil of illegality that prevented some possible bettors from making wagers. Those who may not have made wagers due to the illegal nature will now make wagers without that hanging over their heads.
That should increase the betting handle.
Large companies are at a disadvantage
Local bookies can use pay per head services, like PayPerHead.com, to provide excellent customer service, safe and secure databases, and customizable betting lines.
That’s not what conglomerate sportsbooks do.
Instead of doing that, conglomerates look to make money from other revenue streams. That’s why no matter how much action a Vegas sportsbook accepts during a quarter, if the hotel didn’t sell enough rooms, the financials are a disaster.
Vegas sportsbooks are just a small piece of a much larger, more profitable, pie. An individual pay per head agent does one thing, runs a sportsbook and offers wagering services.
Sports betting is no longer intrusive
Before pay per head, sports betting was an intrusive exercise for both bookies and players. Players had to contact bookies. Bookies had to meet players in person to collect, so on and so forth.
With the advent of pay per head, sports betting has become much less intrusive. And that’s the thing about legalization. Individual agents will always be less intrusive than larger companies.
Why? By their very nature, larger companies always wish to upsell.
Upselling is nothing but an intrusion. Once sports betting is fully legalized in every state, those who wish to bet on sports won’t automatically turn to companies that run sportsbooks.
They’ll turn to less intrusive, individual, per head agents who run their own businesses.
Sportsbooks work best on a smaller scale
Sportsbooks work best on a smaller scale. Legalization will only make this more apparent.
Smaller scale companies, like those that pay per head agents run, will be more nimble in the ever-changing, fast-paced sportsbook world.
For example, a per head agent can change betting lines or set max betting limits any time he wishes. Not so for a large company sportsbook who must consider betting lines based on a larger number of clients.
This nimbleness should allow per head agents to flourish.
Sports betting legalization might scare some agents into thinking their businesses are at risk. Legalization should do the opposite.
Pay per head agents will have an advantage that other businesses trying to get into the sportsbook game won’t. That means more profit.
Stay ahead of the game, start your own sportsbook now as we enter the era of legalized sports betting.
Join PayPerHead.com Today and Start Making Serious Cash As An Online Bookie
