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We’re in the final week of 2018. As always, online bookie agents made some decent wins and learned some valuable lessons.
2018 Wrap Up: Wins and Lessons Learned
Check out 5 wins/lessons that happened in what’s sure to be a memorable 2018.
1. Not all States Care About Legalizing Sports Betting
The Supreme Court struck down a law that made it legal for states to ban sports betting. Some states, like New Jersey and Delaware, immediately opened sports betting for the general public.
Other states haven’t jumped on the bandwagon.
Those states might never jump on the bandwagon. The reason? Local pay per head agents are already entrenched while any form of legalized sports betting should include massive regulations.
States don’t want to deal with it because major companies don’t want to deal with it.
That means the pay per head industry should continue to thrive, only from now on with more acceptance.
2. The NFL Still Rules
No matter how you cut it, off the field scandals, political statements, declining attendance, whatever the case me be, the NFL still rules. NFL betting will always make up the chunk of a bookie’s yearly revenue.
There’s no way to get around it. If a pay per head agent in the United States doesn’t promote NFL betting, that agent’s likely to fail.
NFL will always rule because it’s a professional sport with only 32 teams. The league provides it’s own marketing while it’s the only thing to do during the season.
Bettors either decide to bet on the NFL or go to church or do both on Sundays.
3. LeBron in Los Angeles is a Good Thing
LeBron’s the greatest basketball player to ever step onto an NBA court. He always played in small cities until heading to Los Angeles this season. LeBron in Los Angeles has become a major hit.
Most every online bookie on the planet should have seen an uptick in NBA action with LeBron in L.A. The Lakers are the most important NBA franchise with the most history.
LeBron playing in a Laker uniform has put a spotlight on the league.
4. Growth Opportunities in International Sports Betting
International sports betting provides massive growth opportunities. Major sports networks in the United States, like NBC Sports, has added English Premier League soccer matches to their broadcasting menu.
Australian horse racing takes place on most nights while Formula 1 betting has seen an uptick in action.
Heading into 2019, pay per head agents must take advantage of growing international sports betting opportunities by promoting events outside of football, basketball, and baseball.
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