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A three-part documentary entitled “Britain at the Bookies” is set to air Monday evening (20 July, 2015: 21:00) on BBC. The film documents every day life behind the scenes at Coral, one of the United Kingdom’s largest bookmaking firms.
The bookmaker agreed to the filming of the BBC documentary in August 2014, in order to give the public a better perspective on how the betting industry works.
The documentary is set at Coral’s Huddersfield shop and will be intertwined with scenes from the company’s East London headquarters.
“Britain at the Bookies” seeks to show the “everyday realities of life on the betting shop floor. It will also try to detail why as a nation we are betting more than ever”
Simon Clare, PR Director at Coral, who features in the series said:
“The TV series is an opportunity to give people a chance to get to know a modern day bookie a little better – warts and all. Much of the series shows the British public that we are a fun and vibrant industry with positive, passionate, staff that care about their customers. But it is also important to show openly, as the series does, the challenges faced by the small number of our customers whose gambling is, or may become, out of control. The industry is doing more than ever before to help protect those who may be at risk of harm – and a little bit of this work it touched on briefly in the programme – but a huge amount is being done so there is more help available than ever before.
“At the end of each programme the website and helpline for those who need help with gambling issues will be publicised, and trained advisors will be standing by to help those who call. Education about the potential risks of problem gambling is one area we invest in heavily – and we believe this programme is another way to prompt those who may need it to seek help, or to step back from their gambling before it becomes a problem.”
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- Gilbert Horowitz, Gambling911.com
