Pay Per Head Preview: The Breeders Cup Top 3 Horses To Leverage
The 2017 Breeders’ Cup World Thoroughbred Championships take place on Nov. 3 and Nov. 4. Per head agents should start promoting Breeders’ Cup betting this weekend.
A great way for pay per head agents to promote betting on the Breeders’ Cup is to leverage popular horses. Check out a suggestion on horses to leverage in marketing messages for the 2017 Breeders’ Cup.
Breeders’ Cup Juvenile – Bolt D’Oro
Bolt D’Oro is ranked first on Watchmaker’s Watch, Mike Watchmaker’s weekly division rankings found on DRF.
Bolt D’Oro is an undefeated two-year-old colt that figures to be the winterbook favorite for the Kentucky Derby should he win the Breeders’ Cup Juvenile.
The Kentucky Derby remains the United States’ most popular horse race.
Leveraging marketing messages around the undefeated Bolt D’Oro turning a BC Juvenile win into Kentucky Derby favoritism could lead to huge interest on the BC Juvenile.
Breeders’ Cup Sprint – Drefong
Not only is he trained by Bob Baffert, Drefong is also looking to repeat as the Breeders’ Cup Sprint Champion. Drefong goes into the BC Sprint having won the Grade 1 Forego at Saratoga.
His rider, Mike Smith, is one of the greatest jockeys to ever live.
We Americans are always interested in speed. Drefong is one of the fastest horses to ever win the BC Sprint.
That alone is a fact about Drefong that online bookie agents can leverage to more action in their online racebooks on Breeders’ Cup races.
Another bit of information is that Drefong should go off at underlay odds. What that means is that horseplayers could make more money by betting against Drefong than by betting for him.
There are plenty of ways to leverage the Bob Baffert blur that is Drefong to pump Breeders’ Cup betting action.
Breeders’ Cup Classic – Arrogate
Talk about online racebook action leveraging opportunities! Arrogate is the winningest horse in thoroughbred horse racing history.
Arrogate has earned over $11.3 million in only 10 races run.
He won the first ever Pegasus World Cup in 2016 after winning the Breeders’ Cup Classic. He could become only the second horse to ever win back-to-back BC Classics.
He’s also trained by Bob Baffert, American Pharoah’s trainer, and ridden by Mike Smith. Arrogate might go down as the greatest race horse of all time with a second win in the BC Classic.
Other Breeders’ Cup Horses For Online Bookies to Leverage
Breeders’ Cup Distaff – Stellar Wind is the top-rated distaffer in the U.S.
Breeders’ Cup Filly and Mare Turf – Lady Eli goes for a Breeders’ Cup win after almost having died in 2015. She lost the BC Filly and Mare Turf last year by a nose.
Breeders’ Cup Turf – Can Highland Reel repeat as Breeders’ Cup Turf Champion?
Pay per head agents: Start getting your bettors excited about the Breeders’ Cup and horse racing. Find out who your horse racing bettors are, and start planning your marketing messages.
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