What is an Independent Bookmaker?

Written by:
C Costigan
Published on:

A private bookmaker is a bookie that chooses to operate their business without the help of an affiliate or a parent company. There are pros and cons to being an independent as well as an affiliate. Let’s explore them so that you can make the best decision for yourself.

  • The number one goal of any bookmaker is to earn a great living. To earn a great living a bookie must have loyal clients that spend money, and the bookie must also have cross-action in the sportsbook. Without either, the business is doomed. This bears the question, what’s the best way of obtaining and maintaining this kind of clientele? The answer is simple, you must place in front of them what they want, what they ask for, and what they look for in a sportsbook. You must also give them what they want in gaming that goes beyond the sportsbook.

  • Sports gamblers are funny people, as are bookies… We know because we have been both. Sports gamblers will tell you they never bet in the casino and horse bettors will tell you they never bet on sports. None of this is true! Gamblers gamble and they will gamble on anything if it’s available. You must make it available. 


  • In today’s gambling environment, you must be online, or your clients will not be loyal to you. They will play on a limited basis with you because they love you and trust you, beyond this, they are where the action is 24/7. They want to gamble on their time, not on yours. You must be online if you want to get the maximum gambling time from your clients. 


  • When it comes to getting online you have two choices. You can either opt to go on your own, be your boss and jump in with a pay per head or, you can sign up with an existing sportsbook as an affiliate.

  • With an affiliate, you will have some advantages such as name brand that people recognize, however, this comes at a cost. This is not going to be cheap and you will need up-from money. You will need to pay a deposit and it can often be large. You will need to follow the rules of the parent company. What they say goes, at all times. You will also be stuck with profit sharing. You can’t use their name without cutting a check to the ones that allow you the platform. 

  • With a pay per head, you get an entire gaming website provided by them for your use – entirely free. You pay a weekly per head fee for maintenance costs. The best PPH providers are charging between $7-$13 per head, per week. You only pay for active players. 

  • The pay per head offers you a state of the art sportsbook that delivers the goods with a huge wagering menu and every sport known to man. They set all of the day's events, they set all of the lines and odds while leaving you the final say should you want to change them. 

  • The pay per head also offers a top-notch virtual casino that’s maintained free of charge. To boot, you also get a world-class racebook that features more than 75-tracks from across North America and around the world. 

  • You do not have to be a programmer, a web host, a web builder, you don’t have to have experience on any level as a bookmaker or oddsmaker. Everything is done for you from the ground up. The daily grind is over with a pay per head and it’s a guarantee that your players will love being online. Now they can be loyal to you on a 24/7 basis and they will be receiving exactly what they are looking for. 

For most bookies, the answer is quite simple, if you want an affordable option for taking your business online, if you want to grow lightning fast and start earning what you are worth, then it’s clear, the pay per head is miles and away the better option. Call a great PPH today and get moving in 2021. Now is the time to earn a small fortune

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