Top Searches - Gambling911 Stories January 3, 2025 (Midday)

Written by :

C Costigan

Published on :

3 January, 2025

Top Trending:

The Missouri vs. Auburn college basketball game killing it in terms of search.
Social casinos are absolutely taking the industry by storm.

Missouri vs. Auburn Game Betting Interest on Fire

Lots of searches for betting on Saturday's Missouri vs. Auburn game as we were still awaiting a line Thursday afternoon.

Greater than 14% of those searches were coming to the Gambling911.com website.

"It's fair to say, College Basketball conference play and betting on it is in full swing," remarked Gambling911 Senior Editor Payton O'Brien. "A good conversion is 3% to 5%, so 14% is completely off the charts. Folks are betting on Missouri vs. Auburn for sure, or preparing to at least."

The Auburn Tigers are 6-0 on their home court. Auburn ranks fifth in the SEC with 26.3 defensive rebounds per game led by Johni Broome averaging 7.9.

The Missouri Tigers are 0-1 on the road. Missouri is fifth in the SEC scoring 87.3 points per game and is shooting 50.9%.

Auburn scores 88.3 points, 20.7 more per game than the 67.6 Missouri gives up. Missouri has shot at a 50.9% clip from the field this season, 12.1 percentage points greater than the 38.8% shooting opponents of Auburn have averaged.

Whoa! What's Up With the Golden Globes?

Oscars betting in recent years has really died down. It was once billed as a "mini Super Bowl" in terms of wagering.

So we can't help but be surprised by the early interest in Golden Globe betting for this Sunday's awards show.

"Conversions here are closer to the 3% mark but impressions were quite good," remarked O'Brien. "This early especially, it's pretty cool to see."

O'Brien anticipates a good traffic surge come Sunday prior to the show taking place that evening.

Social Casinos Will Be the 'It' Thing in 2025

If there was any doubt about the impact social casinos are having on the industry, we published an article on Millennials and social casinos that has gotten the most number of search impressions as of Friday afternoon.

Sweepstakes have captured millennials’ attention in ways traditional advertising cannot. Born between 1981 and 1996, this generation, shaped by technological advancements and evolving media, has turned sweepstakes into a powerful marketing tool.

The Golden Matrix Group Social Casino article we published has seen signficiant impressions as well over the last 48 hours.

Get on board this train! It's going to be a crazy ride in 2025. And you know Gambling911.com will be there covering every aspect of it.

Friday Midday Heatseekers

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Top Impressions

*While these stories were hot, Gambling911.com encountered some solid competition and therefore was not necessarily the top source for information per our internal data (sometimes we were). These were the hot stories in the world of gambling that were not necessarily delivering traffic to the Gambling911.com website, though in some cases traffic was substantial.

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By Chris Costigan

Chris founded Gambling911.com in 1999 and serves as the website's publisher. He brings more than 3 decades of expertise related to the gambling and sports betting sector. Creative talent is in Chris' genes, which he brings to the G911 website. He comes from a showbiz family that includes Yankee Doodle Dandy George M. Cohan. Chris is the grandson of artist John E. Costigan, whose work appears in the Smithsonian. Chris' father was also in the news business and co-founded what is today the Union County Performing Arts Center. Chris is a graduate of Kean University.

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