Super Bowl 2025 Brings in Massive Betting Numbers

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Published on :

10 February, 2025

You don't have to tell us here at Gambling911.com as we continue to mull over data, both internal and external. Super Bowl betting this year was off the charts.

One can get a feel for the most searched for Super Bowl prop bets here (note that Gambling911.com focuses on specific searches and does not cover the coin toss).

Impressions provide a glimpse into the search queries across the internet even if Gambling911.com did not manage to capitalize off everything (we mostly did):

Jalen Hurts first touchdown of the game was the winner in terms of a traffic surge in-game but even gamblers appeared to have gone to bed by halftime. Kendrick Lamar's Halftime Show prop bets were among the most sought after ahead of the big game.

Robert Linnehan of Sports Betting Dime reported on a key moment during the game when wagering action hit a peak.

GeoComply was also able to calculate the moment that saw the most sports betting activity during the Super Bowl.

The moment came just before half-time, and right after the Eagles scored their third touchdown of the game. GeoComply recorded a peak of 14,300 geolocation transactions per second for the game, the most activity the Super Bowl saw all night.

GeoComply collected active account data 12 a.m. ET on Feb. 8, 2025 through the end of the Super Bowl on Feb. 9, 2025. Geolocation transactions are recorded at various stages of a user engaging with a legal sportsbook, which includes registering an account, logging in, and placing a bet.

A few more astonishing numbers to behold:

Nearly 725,000 new online sports betting accounts created over Super Bowl weekend.
14% increase in online sports betting accounts during Super Bowl weekend compared with last season.

Odds are pretty good, these numbers don't even take into account the overall sports gambling market such as offshores and PPH sites used by local bookmakers.

By Chris Costigan

Chris founded Gambling911.com in 1999 and serves as the website's publisher. He brings more than 3 decades of expertise related to the gambling and sports betting sector. Creative talent is in Chris' genes, which he brings to the G911 website. He comes from a showbiz family that includes Yankee Doodle Dandy George M. Cohan. Chris is the grandson of artist John E. Costigan, whose work appears in the Smithsonian. Chris' father was also in the news business and co-founded what is today the Union County Performing Arts Center. Chris is a graduate of Kean University.