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Rush Street Interactive, Inc., the parent company of the popular U.S. regulated sports betting and online casino site BetRivers and PlaySugarHouse brands, just announced an enhanced iRush Rewards Loyalty Program.
With this revamped program, RSI’s loyal players will find it easier to earn and redeem rewards, maintain their status and associated benefits longer, and gain access to an expanded selection of perks. Benefits include complimentary cruises, luxury gifts, vacation packages, and more.
“As a player-first operator, we listened to our players feedback and made improvements,” said Richard Schwartz, CEO of Rush Street Interactive. “Since RSI’s inception we’ve prioritized player retention. With our extremely fast growth in new customers over the past few years, it was imperative we continue to invest in new player benefits and creative ways to add value to our player experience re-affirming our philosophy to always put players first.”
Highlights of the iRush Rewards Loyalty Program
- The new iRush Rewards Loyalty Program introduces a new premium tiered system with Gold, Platinum, and Black levels, each with unique benefits.
- Players will now earn three types of points on every bet
- Tier Levels have been introduced to provide a more consistent reward system with benefits retained for the remainder of the 6-month earnings period once a player reaches a Tier Level
- Players now earn points based on the type of casino game they are playing (slots, progressive slots, video poker, or table games).
Additionally, sports bettors now earn points for Same Game Parlays based on the number of legs, rather than the single rate previously applied, giving SGP bettors even greater value when they bet with BetRivers. These changes make it simpler for players to understand how to earn points on their favorite games and bets.
New and Improved Loyalty User Experience
The new loyalty interfaces allow players to view and track from a single location their status, points, and advancement towards higher levels and tiers. Additionally, players can see their current benefits and equally as important, the benefits they will be entitled to upon reaching the next tier or level.
“We always look for new ways to continually enhance our loyal players’ experience,” said Schwartz. “The improvements to the multifaceted iRush Rewards Loyalty Program take our loyalty program to the next level, creating what we believe is improving on what we already considered to be the best in the industry. We look forward to BetRivers and PlaySugarHouse players continued strong engagement with the iRush Rewards Loyalty Program as we show how much we appreciate them as players.”
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