..

No More 'Bet Now' as Advertising Standards Authority Hands Out Fines

Written by:
Guest
Published on:
Feb/19/2018

The Advertising Standards Authority (ASA) has made it clear it will no longer permit such "impulse" terms in ads from online gambling firms that include the likes of "Bet Now" while requiring operators to make material terms and conditions attached to free bets or bonuses clearly visible to the consumer.

nba-ads-4-600-250.gif

To show the Authority means business, this past week a fine was levied in respect of repeated breaches of social responsibility codes in relation to the advertising of free bets by the Web betting firm GVC.

From SBC:

Regulators often have to walk a tightrope between principle and prescription. Overly precise regulations can become outmoded and prone to circumvention or unintended consequences; while principles often require subjective judgement (and a degree of trust between the regulator and the regulated), which may lead to ambiguity. While the ASA has been very clear about certain matters, grey areas persist. Operators will need to tread carefully and engage closely with the regulatory community as they work out exactly where the borders have been redrawn.

In recent months, the ASA policies have filtered down to online gambling affiliates, with a number of companies requiring their ad partners to utilize scripted (and therefore "acceptable") language on review pages.  Some companies have severed affiliate relations altogether (i.e. Skybets). 

The ASA claims that said affiliates will often mislead prospective gamblers by offering losing plays as the most lucrative affiliate deals tend to involve revenue sharing or receiving a percentage of referred player losses.

- Jagajeet Chiba, Gambling911.com 

Gambling News

Sac Bee Calls California Sports Betting Prop Claims of Helping the Homeless "Dodgy"

Sac Bee Calls California Sports Betting Prop Claims of Helping the Homeless "Dodgy"

Sports betting firms and state tribes are spending millions to push two separate sports betting amendments in California, but Ari Plachta of the Sacramento Bee says these advertisements have "ranged from confusing to misleading".

Entain Voted Most Socially Responsible Gambling Company

Entain Voted Most Socially Responsible Gambling Company....After Receiving Record Fine

Try not to laugh.  The £17M fine last month was specifically for "failure to adhere to social responsibility and anti-money laundering (AML) safeguards."

How Much Will Spanky Odds Cost?  Free Until the 2023 Super Bowl

How Much Will Spanky Odds Cost? Free Until the 2023 Super Bowl

"I don’t know when (sometime after the SuperBowl) and how much I’m gonna charge. All I’m focused on is getting better and ultimately becoming the best."

175 Offshore Gambling to be Shut Down in the Philippines

175 Offshore Gambling to be Shut Down in the Philippines

Plus teenagers' exposure to sports betting a risky gamble in Massachusetts as Gaming Commission mulls its options on advertising.

Twitch's Crypto Casino Ban Ignores the Bigger Play

Twitch's Crypto Casino Ban Ignores the Bigger Play

Last week, Gambling911.com reported on how one disgraced streamer admitted to swindling others on Twitch in an effort to support his gambling addiction.  This resulted in a partial ban of some forms of gambling on the popular streaming platform.

Syndicate