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Some of the more prominent bookmaking businesses in the UK could either be making an exodus or begin to pass on cost to consumers following an unprecedented tax hike.
The beneficiaries will be so-called "black market" sportsbooks and those local bookies looking to capitalize with Pay Per Head software.
When working with Pay Per Head services the likes of AcePerHead, bookies can expect to pay low rates thanks to the proven Pay Per Head business model.
This model lets bookies pay only for the active players on their platforms, which greatly benefits those with small player bases.
AcePerHead charges as little as $3 per player weekly. If a bookie only has 10 active players, they’ll pay AcePerHead $30 per week.
What you get is customized odds, reports, a website for customers to access, full live dealer casino, live in-play betting, hosting service and so much more.
Independent Bookies Look to Conquer UK Market
Established betting firms on Friday warned of a rise in dangerous black market gambling after the Chancellor’s £1.1billion tax raid.
Paddy Power claimed the move will slice £434mn off its bottom line.
Flutter chief Kevin Harrington warned the move will have a “significant adverse impact on our industry”.
He said: “The Chancellor rightly wants to address harm, but these changes will hand a big win to illegal, unlicensed gambling operators who will become more competitive overnight.
“These black-market operators don’t pay tax and don’t invest in safer gambling.”
The owner of William Hill and 888 warned of thousands of job cuts in the wake of the £1.1billion Budget raid.
- Aaron Goldstein, Gambling911.com
