ICE London 2018 Was Biggest on Record

Written by:
Published on:

The 2018 edition of ICE London has been officially declared the biggest on record. Following an independent audit of the world's biggest gaming event, the unique number of visitors attending ICE London has been confirmed at 33,536, an 11% increase on the 2017 figure and a landmark figure which constituted the seventh consecutive year of growth for the industry leading gaming technology event.

Despite occupying an additional hall at London's ExCeL, density also increased year-on-year, with the average number of visitors per stand up 17% and the number of visitors per square metre up 12%. In a year that the ICE brand demonstrated its unique ability to engage with gaming professionals based throughout the world, the number of represented countries edged higher from 151 (2017) to 153, with the exhibition experiencing a surge of visitors from key growth regions, notably North America (+33%), Africa (+23%) and South East Asia (+18%).

Reflecting on the positive data, Kate Chambers, Managing Director of Clarion Gaming, said, "Achieving a double digit uplift in attendance and extending the sequence of growth to seven consecutive years is a massive achievement for everyone involved in ICE London. This is a fantastic collaboration involving the great team at Clarion Gaming, the gaming community at large who travelled to London from a record 153 sovereign states and jurisdictions, as well as the community of international exhibitors who support the ICE brand with such passion and creativity. The backing we receive from exhibitors is evident in the post-show research we commission each year and which measures the satisfaction rating as a Net Promoter Score (NPS). The exhibitor NPS came in at +51.8, which places ICE London among an elite group of business events staged in the U.K., an accolade I am extremely proud of."

She added, "One of the stand-out features of ICE London is the breadth of the gaming offering that's available for visitors to experience. Whereas more regional centric exhibitions have a narrower focus, ICE London embraces all forms of gaming, a feature which is reflected in the audience profile. This year, the number of visitors interested in bingo, street, poker and social gaming more than doubled. Half of the audience had an interest in sports betting and two thirds in the casino business. Of the newer gaming sectors, 20% of the ICE London attendance had an interest in esports. It's this mix of verticals that delivers the dynamic that keeps the ICE London experience fresh and relevant to all sectors of the industry."

Outside of the U.K., the largest represented country at ICE London was Malta (1,910 attendees), followed by Germany (1,445), the U.S. (1,253), Austria (1,170) and Spain (1,097). The group of top 10 nations was completed by Sweden (914), Italy (910), Netherlands (658), Bulgaria (629) and Israel (572). All of the ICE London Top Ten Nations registered year-on-year increases in attendance, with Austria (+228%), Bulgaria (+106%), Sweden (+51 percent) and the U.S. (+35%) showing the biggest rises.

ICE London 2018 featured a total of 589 exhibitors from 65 nations occupying 43,500 square meters of net space and 36 of the 44 halls at ExCeL London. ICE London featured an extensive learning program of pay-to-attend and free content courtesy of the ICE VOX conference program and ICE seminars. New features for 2018 included the ICE Payment Solutions Section, comprising 4,000 square meters of space, and the Consumer Protection Zone, which featured the latest social responsibility initiatives that are being deployed to combat problem gambling.

The 2019 edition of ICE London is being held across 5–7 February, ExCeL London. For more information, visit the website.

Gambling News

Betting Odds for Diaz vs. Ferguson and Ferguson vs. McGregor Released

Betting Odds for Diaz vs. Ferguson and Ferguson vs. McGregor Released

Ferguson comes in as the +250 underdog versus McGregor.

What is the Early Line on the Michigan Wolverines vs. MSU Spartans Game October 30?

What is the Early Line on the Michigan Wolverines vs. MSU Spartans Game October 30?

There was an early line on the highly anticipated Michigan vs. Michigan State game as both teams come into this game undefeated and will mark the first time these two teams meet with 7-0 records.

Astros Surface as Slight Favorites Over Braves

Astros Surface as Slight Favorites Over Braves

The 2021 World Series is set. Atlanta and Houston, separated by 800 miles of I-10 road, will battle to become this year's MLB champs.

October 24, 2021 NFL Betting Action Report

Today's NFL betting action appears below with the Panthers and Patriots getting pounded hard while the Packers are cooling off just a bit.

‘Mattress Mack’ Gets to Bet $2 Million at Caesar's: Other Pros Get the Boot

Not everyone loves all the fawning over McIngvale's wagers.  More specifically, high stakes players have voiced outrage over sportsbooks that claim to embrace "Mattress Mack" and his six figure wagers while routinely booting others they perceive to be professionals simply for winning more than they lose.