Sportingbet Founder Mark Blanford Wins Again With Mobile Gambling

Submitted by Jagajeet Chiba on

Written by :

Jagajeet Chiba

Published on :

He founded one of the most successful online gambling sites, Sportingbet.com, and now he's looking to make an impact on the mobile gambling market.

Mark "Gorby" Blansford is they key backer in MFuse.  That company has struck a deal with Aim-listed Probability that will see games developed by the company made available to hundreds of thousands of gamblers.

MFuse links directly to some of the UK's biggest online gambling firms including Betsson, Bet365, Gala Coral Group, Ladbrokes, Sky Bet, Sporting Index, Sportingbet, Paddy Power and William Hill.

From the Guardian:

"In the past, mobile game developers had to spend months designing games and tailoring them to work with the billing and online systems of individual betting companies. But the Mfuse platform makes it much easier and faster to get to market once a developer has had its game accepted by a betting firm.

"Mobile gambling is booming despite the recession and legal issues with the technology in some markets such as the US. Independent experts Juniper Research estimate that the global mobile gambling industry will be taking $16.6bn (£11.3bn) worth of bets - ranging from casino betting and lotteries to sports betting - by 2011, up from $1.35bn in 2006."

MFuse is making such an impact on the sector that this year it won the gold award in the Mobile Gambling category in this year's Future Mobile awards.

"The sports betting market is growing very rapidly and shows no signs of stopping," said Marcus Wareham, chief executive of Mfuse. "As a result, we know the appetite is there for mobile gaming products. Opening up our platform allows us to rapidly deploy already successful mobile content to a huge client base.

"The partnership with Probability provides us with a strong base from which to start due to their large portfolio of original and branded content."

"Everything Mark touches turns to gold," says Gambling911.com Senior International Correspondent, Jenny Woo.  "Prior to Mark (Blanford) leaving Sportingbet to pursue other ventures, the company had a market capitalization in excess of UK£ 750m."

Sportingbet has been profiled on the popular CBS News Magazine, 60 Minutes. 

Jagajeet Chiba, Gambling911.com

Related Content

Revisiting the So-Called 'Winna.com Casino Scam'

Revisiting the So-Called 'Winna.com Casino Scam'

The most recent TrustPilot reviews of Winna.com are especially head scratching. All are one star interspersed with a few five star reviews that tend to lack in substance.
What's Up With those Crown Coins Better Business Bureau Complaints?  Update

What's Up With those Crown Coins Better Business Bureau Complaints? Update

Crown Coins is considered a leader in the US-facing sweepstakes casino sector with its site frequently appearing atop affiliate-created content appearing all over news feeds, often via real local city and regional digital newspaper feeds.
Jersey City Based Borgata Online Pays Out $1 Million on a $4 Spin

Jersey City Based Borgata Online Pays Out $1 Million on a $4 Spin

The Quantum Crown MegaJackpots win comes amid a strong resurgence for Borgata Online following its July 2026 relaunch, with average daily active players across New Jersey and Pennsylvania increasing 28% versus the brand's February pre-launch benchmark.
Ultra Panda to Ultra Thunder: The Credit and Agent Account Questions Operators Must Resolve

Ultra Panda to Ultra Thunder: The Credit and Agent Account Questions Operators Must Resolve

If an agent still has Ultra Panda credits, the appearance of Ultra Thunder in a supplier catalog creates an immediate question: what happens to the old balance? For store owners and distributors, that matters more than a new logo or a list of games.