..

Sportingbet to Focus More Heavily on UK Market

Written by:
Jagajeet Chiba
Published on:
Jun/04/2009
Sportingbet

The Financial Times reports that Sportingbet.com will dramatically shift its advertising spending to focus more on the UK market in an effort to compete more effectively with the likes of William Hill and Ladbrokes. 

This strategy is already reflected on the Gambling911.com website, which has managed to capture much of the French Open traffic and nearly the entire betting market related to Britain's Got Talent last week. 

"With Sportingbet as a primary sponsor of the Gambling911.com, we are now focusing on events that were mostly ignored by the Lloydminster, Alberta-based website in the past," says Payton O'Brien, Senior Editor of Gambling911.com.

This includes the 2009 French Open, which has provided Gambling911.com with an unusal spike in search traffic.  The site will also be promoting this weekend's Derby on behalf of Sportingbet. 

Sportingbet.com spends up to £60m on marketing across Europe but investors wanted it to have a bigger impact in the UK, according to Andrew McIver, chief executive.

The UK provides Sportingbet with 6 per cent of its revenue and Mr McIver believes the marketing push will drive that figure up to 10 per cent in 18 months.

"We are coming from a low base and we can compete with the likes of William Hill and Ladbrokes," Mr McIver said, adding that in-running betting had become increasingly popular.

Sportingbet's advertising push has already been boosted after it signed a six-figure, two-year sponsorship deal in March with Wolverhampton Wanderers, a month before the Championship club won promotion to the Premier League, according to the Financial Times. 

The firm continues to witness improved profits since joining the Gambling911 family. European sports betting made up £25m of the £43.8m net gaming revenue. That was 8 per cent up on the third quarter of last year.

Pre-tax profit doubled for the period to £8.3m and earnings per share were 1.5p, compared with 0.6p in the equivalent period.

The Financial Times of London does point out that Sportingbet's poker arm, Paradise Poker, continues to suffer as a result of US facing online poker rooms building more steam in recent months.  Gambling911.com sponsor, UltimateBet.com, stunned many skeptics this past week after it managed to crack the top 6 online poker networks for the first time ever.

Jagajeet Chiba, Gambling911.com 

Gambling News

Michigan Nears Launch of Online Sports Betting

Michigan Nears Launch of Online Sports Betting

Michigan casinos could launch online sports betting and gambling games in December once state lawmakers waive the remaining time they have to review proposed licensing rules.

What to Avoid in Online Gambling Sites

What to Avoid in Online Gambling Sites

Online gambling, which started around 2010 has since grown to be one of the major activities on the internet today. Since then, the industry has seen a few changes in terms of public perception and acceptance. Also, the industry has witnessed some adjustments in the laws and regulations guiding its operation.

Controversy Brewing: Draftkings Voiding Tyson-Jones Bets?

Draftkings was among the only sportsbooks that booked Saturday night's monster Mike Tyson-Roy Jones, Jr fight.  Because it was billed as an exhibition fight, few were taking bets.  BetOnline only offered a handful of prop wagers, including whether Tyson-Jones would go the distance.

Start a Sportsbook Betting

Start a Sportsbook Betting

To start a book betting is actually very simple nowadays, instead of back in the day when everything had to be done by hand, and the betting options were extremely limited.

5 Exciting Card Games from Around the World

Card games are exciting and entertaining. So, it only makes sense for card lovers worldwide to want to explore other options out there. Luckily, there are dozens of card games worldwide, most of which we will discuss in this article. 

Syndicate