DraftKings Signs on the GOAT: Lebron James

Written by:
Aaron Goldstein
Published on:
Jan/31/2024

DraftKings founder and CEO Jason Robins announced on Wednesday the addition of Lakers star Lebron James to their sportsbook family.

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"Welcoming one of the most influential and greatest athletes of all time, LeBron James, to the DraftKings family is an absolute honor and privilege. We look forward to working with a passionate sports fan who shares the same competitive mindset that echoes throughout the walls at DraftKings, while delivering exciting engagement opportunities to our customers and his loyal fanbase for years to come."

The all-time NBA great will join DraftKings as a talent ambassador around football and select key tentpole events as part of a multi-year agreement.

Nicknamed "King James", he is widely recognized as one of the greatest players in the history of the sport and is often compared to Michael Jordan.  James has competed in 10 NBA Finals (with eight consecutive appearances from 2011 to 2018, winning a total of four NBA championships. He also won the inaugural NBA Cup in 2023 with the Lakers, and two Olympic gold medals as a member of the U.S. men's national team.

Not everybody was thrilled with the idea.

"How is it possible that an active player signs a deal with one of the sportsbooks? So much for integrity!!!" one person asked on Robins LinkedIn page.

The news of Lebron's signing comes just days after reports surfaced that X (formerly known as Twitter) was set to join forces with BetMGM and a day after the nation's leading sportsbook app, FanDuel, began trading on the New York Stock Exchange.

- Aaron Goldstein, Gambling911.com

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