Once an online bookie agent becomes an online bookie master agent, responsibilities change.
While online bookie agents are more about customer service and the day-to-day operations of their sportsbook businesses, online bookie master agents worry more about the overall management and growth of their sportsbook businesses.
Because responsibilities change, master agents must rely on different tools than what the online bookie agent relies.
Check out 3 of the most important tools that master agents rely on to manage their sportsbook businesses.
3 Tools To Manage A Master Agent Sportsbook
All tools listed below help pay per head master agents run and grow their sportsbooks. All 3 tools are necessary.
1. Bet alert tool
The Bet Alert tool is offered by PayPerHead.com, it pings the master agent when a specific player has wagered on a specific game. Why is this tool important to master agents?
Often, a single player in a master agent’s sportsbook wins more than she loses. Master agents can use info gleaned from the games on which that player wagers to make other decisions.
The bet alert tool pings the master agent when that player has made a wager.
Once the master agent gets that information, she can decide to: set a schedule limit override, take the game off the board, utilize the line mover, etc.
2. Line mover
Master agents know that what happens in Vegas sportsbooks doesn’t always translate to what happens in their sportsbook. The very best master agents aren’t afraid to use line movers to change betting lines.
Master agents also know that just using the line mover to add or subtract a half a point prevents them from ever refunding wagers.
The line mover is available through PayPerHead’s Prime Package (right now, you can even get up to 35% credit cash back!).
3. Reports
Master agents must get used to forecasting. Forecasting requires making decisions based on information in reports.
Does it matter what report the master agent uses to make those decisions?
Not necessarily. All master agents should become accustomed to knowing what’s the pertinent information on all available reports.
But, not all master agents are alike. Information on some reports, like the wagers report as an example, might prove powerful to one master agent’s forecasting goals and not powerful at all to a different master agent’s forecasting goals.
Reports are necessary to forecast, though. All masters agents should forecast. That’s why it’s important that master agents get used to studying reports.
