How Much Does a Bookie Make?

We won't cookie coat this.  Bookies can make a ton of money.  That revenue stream may increase as more states begin to legalize sports wagering following a landmark Supreme Court decision earlier this month.

Independent bookmakers will be able to compete with casinos due to the ability to offer so much more without all the bureaucracy, and to do so with a certain amount of anonymity.  

To be clear, the local bookie must offer his or her clients a solid and reliable software platform and include LIVE IN-PLAY WAGERING, something we highly doubt most, if any, states will permit operators to offer.

Favorable lines and a variety of props will also be required.

Calculating how much Bookies make

Our friends at PricePerPlayer.com offered this calculation in regard to how much money making potential is out there:

Calculating how much Bookies makeIn 2017, the state of Nevada took $4.87 billion in sports wagers and earned $248,780,000 in revenue.  This means that they had a hold percentage of 5.1%. The Hold percentage is the money the bookie keeps after all bets have been settled.

If we use these numbers as an average, then we can calculate how much a bookie can earn.  Thus, if a bookie has 100 players that make $10,000 in bets per year, a bookie will make $51,000 in revenue.

Bookie Revenue = (Number of Players) X (Number of bets made per player) X the hold percentage.

Why Using a Pay Per Head Software is Wise

It's not just the software that comes with the Pay Per Head platform.  Firms like PricePerPlayer.com provide 24/7 customer service/call center access, full reporting and all linesmaking, all starting at just $5 per customer.  Hiring a professional bookmaker/linesmaker/runner will cost a minimum of $25000 a year.  Why on Earth would you want to do it on your own?  Especially wtih the knowledge that there is no way you are going to be able to provide LIVE IN-PLAY BETTING without the use of a Pay Per Head platform. 

Do the math and it's easy to see how your profits will skyrocket using a PPH.

- Aaron Goldstein, Gambling911.com