The Evolution of the Sportsbook Pay Per Head Industry

Written by:
Guest
Published on:
Apr/15/2018

Our friends at PricePerPlayer.com offer an excellent look at just how the Pay Per Head industry has evolved since the late 1990s when few, if anyone, had ever really heard of the term.  And back then, the Internet had only been in its infancy.

The concept of a Pay Per Head has proven to be a convenient and time-saving service for bookies all over the world. Today, they are dozens of  known Sportsbook Pay Per Head Providers available to bookies and agents. 

More PPH businesses are likely to emerge in the coming years.  In fact, Gambling911.com is the go-to source for news about this explosive sector. 

PricePerPlayer.com notes that this growth goes hand in hand with the expansion of gambling worldwide. In fact, gambling revenues are expected to double by the end of 2024 to $96.89 billion in revenue.

The History of the Sportsbook Pay Per Head Provider - White Label Sportsbook and Agent Websites

A white label is similar to that of a franchise business, only the branding is customized.  A bookmaker who opts to utilize the PricePerPlayer.com Pay Per Head software will not call his or her site PricePerHead.com.

The original white label sportsbook business model consisted of an upfront setup fee for the software then the provider would receive a cut of revenues. This did not exactly go over well with agents and bookies who had no desire to share their financial successes.

Enter the existing Pay Per Head.

Today's Pay Per Head Business Model

Bookies that use a PPH service are now able to compete with the big sportsbooks. This is because of the many features that are now available with most PPH provider.

Today, most sportsbook Pay Per Head providers will offer most the following service and features:

    Custom website
    Custom toll-free number
    Betting Menu
    Phone wagers
    Technical and customer support
    Online Casino
    Live Dealer Casino
    Mobile Betting
    eSports Betting
    Virtual Sports Betting
    Player Management platform
    Reports
    And a lot more…

Perhaps the most critical innovation came with the LIVE IN-PLAY WAGERING feature as this is a component the corner bookmaker simply could not offer on his or her own.

"During the history of the Sportsbook Pay Per Head industry, PricePerPlayer.com became one of the more prominent PPH provider," the company tells us.   "This is because we focused on improving our products and infrastructure while providing top notch customer service."

That includes all of the above mentioned options as well as LIVE IN-PLAY WAGERING.

- Aaron Goldstein, Gambling911.com

Business/Financial News

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A Pay Per Head business is one in which you pay X amount of dollars per customer per week to have another company run nearly every aspect of your bookmaking business.

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How Much Profit do Bookies Make?

Bookies are people that accept action on various sports, and most bookies have an average weekly hold percentage of around 5%.

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