4 Solid Marketing Tips & Tools To Keep Sportsbooks Profitable This Summer

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Keeping sportsbooks profitable during the summer months isn’t always easy. Check out 4 solid marketing tips and tools that should help the cash flowing.

Don’t forget to make sure your sportsbook software is packed with enough events and options to keep your players spending. PayPerHead.com is the industry-leading sportsbook software.

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1. Market the online racebook

The online racebook could lead to the most profit this summer. The reason is because horse races are run close to every day. Class A tracks, Belmont Park, Del Mar, Santa Anita, etc., run horse races at least 4 out of 7 days each week. Most run races 5 out of 7 days.

The best way to market the online racebook is to discuss odds. Players can win huge amounts of money from small investments via the online racebook.

Tool Tip:  Use the mass editing tool to create a max payout off each race. The payout should work with your sportsbook goals.

2. Market the online casino

The online casino provides close to passive income. With great mobile per head software, pay per head agents can accept online casino wagers every minute of every hour of every day.

The key to marketing the online casino is to concentrate on low investments. The entertainment value associated with the online casino will lead to profit.

Tool Tip:  Agents must open the online casino for every player.

3. Remind players of MLB betting

Not all players prefer to wager on MLB. Most players don’t like MLB compared to NFL betting and NBA betting. Market MLB betting in terms of it’s uniqueness, the fact that most wagers are on the money line comparable to NFL and NBA wagers being against the spread.

Tool Tip:  Promote MLB parlays that pay higher than usual MLB parlays. This should lead to action while it allows the per head agent, you, to determine what game are part of the parlay.

4. Market NFL future props

In late July, NFL teams head to their training camps. Right now is a good time to market NFL future prop bets.

Tool Tip:  Use the mass editing tool to set max betting limits on all NFL prop bet choices. Odds are high on every team to win the Super Bowl, as an example. Setting max betting limits makes sense.


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