Written by :
Matt Skinner
Published on :
It is fully expected that revenue growth will continue to increase for online bookies during 2016.
There are many reasons why this is a valid prediction, but below is an itemized and short summary of the key reasons.
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- Online Betting Growth Trends - Statistics continue to show annual growth rates of a minimum of 5% in total global gross gambling yield, much of this driven by new technologies and a variety of new product platforms.
- Global Sports Sector Trends - Statistics also show that the Global Sports Sector is showing significant annual growth each year since 2012, primarily due to growth in broadcast rights.
- Europe Expansion and Growth - It is expected that an ever increasing number of regulated betting sites through popular interactive platforms will be created in Europe. With European football (soccer) being the world’s most popular sport this can only bring more revenues to online sites.
- Sports Bodies Embracing Betting Sites - There is a growing understanding of a mutually beneficial relationship between betting and sporting events. This is continuing to rise with the growth of advertising and sponsorship revenues.
- Integrity of Sports Betting - Sports bodies have been concerned with the integrity of their sports related to sports betting. As such, sports governing bodies are working with regulated betting operators to find sophisticated ways to deter this and limit certain bets as needed. This is a positive sign moving forward.
- Media Rights - Another area where there has been a big explosion is the coverage of events worldwide. Technology and the sheer number of channels and events that can be seen or streamed live creates tremendous interest for the online gambler.
- Online Streaming of Sporting Events - Online Betting Platforms can offer options such as “Bet in Play” to place bets on live events by streaming the events on their site. This can help drive additional revenues.
- Sponsorships - Revenues from the sponsorships of sporting events has been on the rise and is expected to grow even more in 2016. Much of this can be attributed to increased media coverage of events.
- Advertising - In addition the sponsorships, advertising revenue (including advertisements for gaming sites) is also seeing an increase. This is bringing in additional revenues for the Sports Bodies and the Betting sites.
- Sporting Data - Sporting bodies are working with companies who are licensed to provide a range of real-time data, sports information and statistics to the betting companies. This can provide added engagement and propensity to bet.
