White Label Sportsbook Software Milwaukee and the Rest of Wisconsin

Written by:
Ean Lamb
Published on:

White label sportsbooks are available to those residence of Wisconsin including Milwaukee, Madison and Green Bay.  Mobile betting is not regulated in the states, however, there are retail sportsbooks at some tribal casinos.


How to Start Your Online Mobile Sportsbook in Wisconsin

For a fee as low as $5 per head (per customer/player) per week, you will get a customized website for your players, 24/7 customer service (online and by phone), full odds service, live in-play wagering, betting on most international sports, full reporting, an online casino, a horse book and much more.  PricePerPlayer is currently running a FREE TRIAL and price per player of just $5 per week.

There are no upfront costs such as the purchase of the software, etc...  Also no need to hire anyone other than the recommended accountant and perhaps an assistant.  Remember, you will be spending most of your time on the beach. 

Is Sports Betting Regulated in Wisconsin?

Yes but only at tribal casinos and the surrounding area.

This means that sky's the limit for local bookies who can offer a customized mobile website for betting via the PPH/white label platform.

Benefits of Betting With a Local vs. Regulated Sportsbook in Wisconsin

There are plenty of state-regulated apps for the Wisconsin gambler.  But local bookies provide anonymity, wagering on credit and typically accept customers 18 and up.  They also do not require extensive paperwork.  Pay per head businesses like AcePerHead.com also provide wagering on many events and options not available at regulated books.  They also feature an online casino and racebook.  Local bookies do not report your winnings to the IRS (you still need to file your taxes).


Never accept customers you have not fully screened beforehand.  You should either be familiar with your customers or they should contain references.  A pay per head has eliminated a number of elements of the bookmaking business once deemed to be illegal such as the operation of a wire room and the settlement of payments/collections via cash.  For example, bets are placed over a secure website with servers outside the United States.  Bets by phone are strongly discouraged

Pay per heads like PricePerPlayer also offer money transactions via Bitcoin and other cryptocurrencies that take place via the website.

Take That Extra Step:

  • Do not take bets over the phone.
  • Avoid taking on customers who reside outside your state.
  • Know your customers and check referrals.
  • Do not engage with individuals involved in any type of criminal activities.
  • Use cryptocurrencies, including Bitcoin Tumblers provided by AcePerHead, for secure anonymous transactions.
  • Keep your customers information private.
  • Always file your taxes.

Today's pay per head businesses are regular sponsors on your favorite search engines so they enjoy maximum exposure, but not all pay per head businesses are the same.  PricePerPlayer is one of the most established in the industry.

Avoid those services that only offer the software for super cheap and nothing else.

Wisconsin Team Report (Updated April 1, 2023)

Milwaukee Bucks - The Bucks are currently the favorites to win the 2023 NBA Championship at 3-1 odds.

Milwaukee Brewers - The Brewers pay 40-1 odds with a World Series win.

Green Bay Packers - The Packers are probably losing Aaron Rodgers but the oddsmakers still have Green Bay as a middle-of-the-pack team when it comes to winning the Super Bowl.

The Packers believe 2020 first-rounder Jordan Love is their future.   We shall see.

Wisconsin Badgers College Football - Wisconsin pays 60-1 odds to win the 2024 College Football Playoff Championship.

- Don Shapiro, Gambling911.com

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