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What Your NFL Hold Percentage Should Be as a Bookie

Written by:
Aaron Goldstein
Published on:
Oct/24/2019

NFL hold percentage is everything.  This equates to the amount of money you should be keeping in any given week.  The wrong Pay Per Head platform can lead to a drastically reduced hold percentage.

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So far, RealBookies.com reports that betting underdogs and the UNDER have been a solid bet all season long which, in return, should have resulted in a higher overall NFL hold percentage for private bookies running and managing an independent sportsbook.  This is because the typical sports bettor leans more towards favorites and OVERs.

Questions you as a bookmaker should be asking is:

What is my specific hold percentage for the first seven weeks of the NFL season?

Is this hold percentage higher or lower than my overall bookie business return?

In a perfect world, that number should be 10%. The reality of the bookmaking business dictates it should be somewhere between 5 and 7.5%.

If your customers have been jumping all over favorites and OVERS it could be higher than 10% right now, but you need detailed business analytics to paint an accurate picture of your real time NFL results.  The perfect Pay Per Head will provide bookies and agents with this type of reporting.

You always have the option to adjust betting and credit limits on an account-by-account basis when using a service like that provided by RealBookies. You also have the ability to set minimum and maximum limits on particular bets.

RealBookies.com notes:

"The NFL remains the biggest betting sport for most private bookies. By putting in the proper checks and balances for your hold percentage for this sport, you can create a system that breaks down profit figures across a wide spectrum of all your profit centers. You should also know the difference in profit between college football and the NFL. You can set up a system to properly analyze the upcoming NBA and college basketball season. Taking a highly detailed approach to understanding your bookie business will not only improve profit figures in the short term but over the long-term results of all the action you take in."

- Aaron Goldstein, Gambling911.com

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