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Washington State recently legalized sports betting
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Limitations to wagering on sports offers an excellent opportunity for local bookies
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Mobile sports betting will not be provided by state-licensed sportsbooks
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Betting on the Zags, Huskies, Grizzlies and games that feature them prohibited by state-licensed sportsbooks
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Bookies have the options to offer bets on just about anything via a Pay Per Head
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A Pay Per Head services provides a turnkey solution for bookmakers and would-be sports betting site operators. In the state of Washington, there are many benefits to running an online sportsbook.
During the coronavirus pandemic, Governor Jay Inslee signed off on legislation that allows Tribal run sportsbooks in the state to offer sports betting. As a result, Gambling911.com anticipates sports betting to become far more prevalent in Washington.
"Folks inclined to gamble sports will venture to these establishments but they will also want the option of being able to place bets from home and during games with live in-play," remarked Chris Costigan, founder of the Gambling911.com website. "Washington will not be offering mobile sports betting. This opens an opportunity for local bookmakers to provide such a service through the use of a Pay Per Head."
Local bookies will also be able to corner the market on state-based college teams and games that feature them.
"The new law prohibits Tribal-run sportsbooks from taking bets on the Huskies, Zags and Cougars, all solid state teams," remarked Costigan.
A Pay Per Head is akin to outsourcing. They provide customer service (often 24/7), a customized website, lines, reports, a countless number of betting options and even live in-play wagering. Many of these firms offer eSports, a horse racing platform and live dealer casinos. These PPH services typically charge a weekly fee per customer per week ranging anywhere from $5 to $12 depending on the amount of options required.
Pay Per Head companies eliminate the need for wire rooms, call centers, and, more recently, payment and collections hassles. The advent of digital currencies allows for easy transfer between individuals, all through a virtual and anonymous wallet with funds cashed out or deposited via numerous methods.
While bookmaking is the second oldest profession after prostitution, one must be cognisant of any potential legal ramifications such as taking bets across state lines. You've also heard of banks implementing Know Your Customer rules (often notated as KYC), bookies need to follow similar protocol.
- Aaron Goldstein, Gambling911.com
