Start a Sportsbook From The State of Michigan

Written by:
Aaron Goldstein
Published on:
Jun/29/2021

With sports betting now legalized in Michigan, those living in the state might want to capitalize on the phenomenon by starting their own online sportsbook. 

What I Need to Start My Own Online Sportsbook From Illinois

Starting your own online sportsbook from the state of Michigan is easy peasy but you'll need some help in doing so.

  • You will need at least five customers (active sports bettors).
  • You will need a top-of-the-line Pay Per Head to manage everything from live lines to 24-7 customer service to reporting.
  • Some marketing skills that should employ social media.
  • A lounge chair to go lay out on the lake since the Pay Per Head service pretty much allows you to operate on auto pilot.

Why Would Someone Want to Use Me Over a Draftkings or FanDuel?

  • Anonymity
  • Bookmakers typically extend credit
  • Limited danger in having your personal information sold or stolen
  • More avaliable betting options
  • Convenience
  • Payment options include crypto
  • 18 and up allowed

Why Michigan is Such a Lucrative Market for Bookies

  • With so many betting companies launching in the state and advertisements popping up everywhere, sports betting will now go mainstream and folks will always be looking for convenience, more options not always available with the likes of a Draftkings or FanDuel, the anonymity aspect, the ability to bet on credit and more.
  • Regulated books require gamblers to be 21 and up, which opens the door to the lucrative college age wagering market.
  • Massive fan base in nearly all sports including both college football and basketball.
  • One can offer more enticing lines on Michigan teams.
  • The ability to integrate online poker and a live dealer casino, either of which may be a more quality product than what the Michigan websites have to offer (Michigan does allow its licensed sites to offer both products, which is not a common offering in most US states).

Your Competition

Sportsbook Licensed Partner Tech Provider Launch Date Integrated Casino? Integrated Poker?
Barstool Greektown Casino / Penn National Gaming PNG January 2021 Yes No
BetMGM MGM Grand Detroit / MGM Resorts Intl Roar Digital January 2021 Yes Yes
BetRivers Little River Band of Ottawa Indians Kambi January 2021 Yes No
DraftKings Bay Mills Indian Community SBTech / Kambi January 2021 Yes No
FanDuel MotorCity Casino / Detroit Entertainment Flutter / IGT January 2021 Yes No
FireKeepers Nottawaseppi Huron Band of the Potawatomi Indians Unknown ETA 2021 No No
Four Winds Pokagon Band of Potawatomi Indians Pala February 2021 Yes No
Fox Bet Little Traverse Bay Bands of Odawa Indians TSG January 2021 Yes Yes
Golden Nugget Keweenaw Bay Indian Community SB Tech / Sci Games January 2021 Yes No
PlayGunLake / Parx Gun Lake Tribe Parx ETA 2021 Yes No

Start Your Sportsbook Today

- Aaron Goldstein, Gambling911.com

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