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Sports Betting Software to Boost Bookies Revenue

Written by:
Aaron Goldstein
Published on:
Dec/08/2020

In order to increase revenue, a bookie needs to focus on their customers, increase advertising and work on cutting costs.  Bookmaking may be the second oldest professional, but it too must adapt to the ever improving technologies that include sports betting software for managing costs and boosting revenues.

WHAT YOU GET FOR JUST $5 PER PLAYER PER WEEK:

  • Easy to use player management system
  • Set player limits and access
  • Create and Edit your players
  • Daily, Weekly and Monthly Player figures
  • Intuitive and reliable reports
  • Player Risk Management Tools
  • And much more - Learn More Here

WHAT YOU GET:

  • sports betting
  • Live Betting
  • Player Prop Bet Builder
  • horse racing
  • digital casino
  • live dealer casino
  • access to our telephone service - Learn More Here

Defining your Goals and Strategies

The ultimate goal is to have a profitable sportsbook operation.  However, to achieve these goals, bookies must first survive the initial start-up stage. That doesn't necessarily mean ushering in a gold rush.  Startup bookmaking business simply need a stable revenue stream coming in.

The next goal will be to fund the sportsbook’s strategic growth. This will of course include exceeding one's gross revenue target and building a cash reserve for the business.

How to Increase Revenues

Within a matter of months it's time to focus on boosting those revenues further and expanding one's business, assuming that is another goal.

Focusing on Retention – Instead of spending resources tying to get new players, business should focus on getting them to bet more.

Cross-Selling – Successful bookie know the importance of cross-selling their players onto different types of gambling.  For example, the PricePerPlayer.com gambling platform gives your players the ability to play casino games, bet on horses and more.

Therefore, it is your job to get your players to play in your casino or bet on different events.  In the end, it will increase your overall gambling handle from your players.

Personalizing Sportsbook Bonuses and Promotions – Anyone can give out bonuses and create promotions but do they really work?  The trick to have bonuses and promotions that actually increase revenue is to personalize them.  However, this means that a bookie needs to know all of their clients well.

All of this can be accomplished by paying a mere $5 per customer per week, courtesy of PricePerPlayer.com.

- Aaron Goldstein, Gambling911.com

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