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Sportradar has confirmed the acquisition of igaming AI solutions provider Vaix as it attempts to gain traction in the sports technology sector.
Vaix’s AI technology allows betting and gaming operators to gain an insight on their user bases in order to provide them with a more personalized players experience. This includes offering personalized betting options without the need to manually search through customer profiles.
Sportradar is currently the official data provider of the US sports federations NBA, MLB and NASCAR. Developed in 2001, Sportradar initially grew out of a software program that crawled the internet to extract betting odds from sports betting companies.
Paolo Personeni, Managing Director of Managed Betting Services at Sportradar, said: “VAIX products with their Artificial Intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalization.
“All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years.”
Andreas Hartmann, Co-founder and CEO at Vaix, said: “Fully joining forces with Sportradar is recognition of the power of Vaix’s technology, and a dream come true for our vision to bring AI to the entire iGaming industry. Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalize their Offering, Marketing and CRM, as they seek to attract and engage players.”
- Aaron Goldstein, Gambling911.com
