Should Online Bookies Offer Pony Betting In Their Sportsbook?

Written by:
Guest
Published on:
Feb/21/2019

Most online bookie agents open their sportsbooks because they’ve already got a group of players that wagers on football. If not football, their bettors wager on basketball or baseball.

That’s just the nature of betting in the United States.

Since most bettors wager on sports, bookies could be missing out on huge, consistent, betting dollars from their racebooks.

Why Opening Up Your Racebook Leads to Riches

Allowing horse racing betting can add consistent profit to any online sportsbook. Keep reading to discover why.

PayPerHead.com offers over 70 racetracks so bettors have races every day of the week. Plus, with multiple profiles to personalize the experience for your bettors.

Learn more about PayPerHead and what a premium sportsbook software can do for your sportsbook business.

Making winning horse racing wagers is a learned skill

Not everyone understands the ins and outs of horse racing. Even those who do understand must learn how to read a racing form before making winning horse racing wagers.

That’s tough, which  means most of your players will make way more losing wagers than winning wagers.

Horse racing attract action because of odds

Horse racing odds are different than odds on sports bets. While players must pay a fee to wager on a football game against the spread, they don’t pay fees to wager on a horse race. Instead, they get awesome odds.

How awesome? 2 to 1 are low odds on a horse to win a race. Decent odds are 5 to 1. Heck, sometimes the favorites goes off at 3 to 1.

That makes horse racing promotions built-in.

The ponies promote itself, attracts betting action all by itself, because it offers awesome odds.

Players have plenty of options

Pay per head agents, if they’ve partnered with the right pay per head company, can offer horse racing wagering on any race track in North America. They can also offer wagering on plenty of international tracks.

This is important because pretty much almost any time during the day, even when everyone’s asleep in the United States, a bookies’ players can wager on a horse race. That means your racebook could be making money close to 24/7.

Horse racing wagers don’t cost that much

Some professional horseplayers do invest hundreds of dollars in a single race. Most casual players, though, only bet $2 to $20 on a horse to win.

That’s good because pay per head agents don’t want to offer wagering services to professional horseplayers. They want their casual player making daily bets at around $10 to $20 on horse races.

All of those $10 to $20 wagers adds up to huge profit.  

Learn About PayPerHead.com And Experience Premium Today!

Horse Racing News

Who leads the odds for the 2019 Kentucky Derby?

With the third of four Kentucky Derby Future Wager Pools about ready to close, and the Kentucky Derby itself now some 53 days away, it’s about time we start analy

Cheltenham Ladies Day 2019 Betting Odds

Cheltenham Ladies Day 2019 Betting Odds

All of Wednesday's Ladies Day Cheltenham betting odds appear here

2019 Mare's Hurdle Betting Odds, Tips: Cheltenham Festival

2019 Mare's Hurdle Betting Odds, Tips: Cheltenham Festival

Gambling911.com has your odds to win the Mares' Hurdle at this year's Cheltenham Festival.  This race will take place Tuesday 12th March 2019.

2019 Stan James Champion Hurdle Challenge Betting Odds, Tips: Cheltenham Festival

2019 Stan James Champion Hurdle Challenge Betting Odds, Tips: Cheltenham Festival

Gambling911.com has your odds to win the Stan James Champion Hurdle Challenge at this year's Cheltenham Festival.  This race will take place Tuesday 12th March 2019.

2019 RSA Steeple Chase Betting Odds, Tips: Cheltenham Festival

2019 RSA Steeple Chase Betting Odds, Tips: Cheltenham Festival

Gambling911.com has your odds to win the RSA Steeple Chase at this year's Cheltenham Festival.  This race will take place Tuesday 12th March 2019.

Syndicate